Real estate agents: throw away the scripts and speak from the heart
For almost 40 years of training real estate agents, one truth has stood out above the rest: memorized scripts don’t move people. In fact, they can actually hold you back and hurt your business. I’ve long been called the “godfather of metaphors and analogies,” and for good reason — it’s the basis of all my coaching. Why metaphors beat memorized scripts The […]
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