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Marketing & Sales

PulteGroup unveils its first Florida Del Webb Explore community

Florida, homebuilder, Homebuilders, HWmember, Marketing & Sales, New Home Sales, PulteGroup, The Builder's Daily /

PulteGroup, ranked as the third-largest homebuilder by sales volume in HousingWire’s Homebuilder Rankings, held a grand opening for its first Florida Del Webb Explore community on May 30. PulteGroup announced the Del Webb Explore brand, a twist on PulteGroup’s popular age-restricted Del Webb communities, in March 2025. Del Webb Explore has similar resort-style amenities, such […]

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We have met one enemy of housing affordability … it is us

Affordability, homebuilder, HWmember, Marketing & Sales, New Home Sales, Residential Real Estate, The Builder's Daily /

America’s housing affordability debate has become one of those national arguments that sounds complete until you look at the product itself. The prevailing story holds that homes became unaffordable because prices outpaced incomes. That is true, but incomplete. The uncomfortable truth is that America’s housing crisis is not only a price problem. It is also

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Builders discount more but keep prices flat while resale values slip

Existing home sales, Homebuilders, HWmember, Marketing & Sales, New Home Sales, Residential Real Estate, The Builder's Daily /

Urban new-construction homes are both scarce and significantly more expensive than existing properties, even as builders lean heavily into suburban development and manage prices to meet weaker demand, according to a Q1 2026 report from Realtor.com and the National Association of Realtors. The median listing price for new-construction homes came in at $449,373 in Q1

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Estridge launches 345-acre Millbrook MPC in West Lafayette

Construction, homebuilder, HWmember, Marketing, Marketing & Sales, Residential Real Estate, The Builder's Daily /

WEST LAFAYETTE, Ind. – Estridge Homes has broken ground on Millbrook, a 345-acre master-planned residential and mixed-use community in West Lafayette that will bring more than 1,000 new for-sale and rental homes to one of Indiana’s most active university growth corridors, the company announced. According to the April 28 announcement, Millbrook is planned for approximately

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A look at Taylor Morrison’s eye-catching marketing campaign

homebuilder, Homebuilders, HWmember, Marketing, Marketing & Sales, The Builder's Daily /

In an industry that is not known for bold marketing, Taylor Morrison is looking to set itself apart with an out-of-the-box collaboration featuring Liquid Death. The homebuilder and popular beverage company recently announced that they are collaborating to give away a Taylor Morrison house to one lucky winner.  To garner headlines and attention, the prize

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Florida: In choppy 2026, one state is many homebuilding markets

Florida, Homebuilders, Marketing & Sales, New Home Sales, Residential Real Estate, The Builder's Daily /

It may come as a surprise amid the noise, negativity, and volatility in today’s new-home market that Florida remains one of the most dynamic homebuilding markets in the country. The housing landscape in the nation’s third-most-populous state shares a vertiginous, bumpy near-term outlook with other Sun Belt markets. The region has been challenging for homebuilders.

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BuildersUpdate pay-at-closing model targets builders’ marketing risk

Homebuilders, Marketing & Sales, New Home Sales, Residential Real Estate, The Builder's Daily /

BuildersUpdate.com has rolled out a “pay upon performance” model that shifts new-home marketing costs from upfront spend to a flat fee due only when a sale closes, aiming squarely at builders’ growing concern over wasted lead-gen dollars in a choppy demand and rate environment. Announced March 26, 2026, the program lets homebuilders list communities on

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Housing needs a fifth place. It’s how builders design belonging

Homebuilders, Land, Marketing & Sales, New Home Sales, Residential Real Estate, The Builder's Daily /

Let me say something that might make a few developers roll their eyes so hard they pull a muscle. Housing needs a fifth place. Not another splash pad. Not another pickleball court. Not another “resort-style amenity center” with furniture nobody uses. A fifth place. Here’s a quick tutorial on Ray Oldenburg’s framework. The first place

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Built-for-rent multifamily starts jump 18% in Q4 2025

build-for-rent, Marketing & Sales, Multifamily, Multifamily Housing, The Builder's Daily /

Built-for-rent multifamily construction surged at the end of 2025, extending the cycle’s heavy tilt toward rentals and keeping average apartment sizes below pre-Great Recession levels, according to a National Association of Home Builders (NAHB) analysis of Census Bureau data. NAHB Chief Economist Robert Dietz reported that 96,000 multifamily units started construction in the fourth quarter

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January new home sales fall 17.6%, weather and rates in focus

Homebuilders, Marketing & Sales, New Home Sales, Residential Real Estate, The Builder's Daily /

After seeing an uptick in sales last year, the nationwide new home market experienced a sharp drop in new home sales activity in January, according to the U.S. Census Bureau’s New Residential Sales report released on Thursday. Economists say that this could be a momentary drop due to extreme weather conditions, or that the sales

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