HomeServices of America

Why Taylor Morrison’s integration playbook matters in builder M&A

Flashback Shortly after Sheryl Palmer became chief executive officer of Taylor Morrison in 2007, I met with her in Scottsdale, Arizona, to discuss a challenge that would have intimidated many experienced homebuilding leaders. The company she had inherited was not merely navigating the early stages of what would become the worst housing downturn in modern […]

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The battle for listings: How brokerages are reclaiming their data

Prior to widespread internet usage, when consumers could only find out about homes for sale through yard signs or accessing an MLS listing book by working with a broker, agents viewed listings as a marketing asset. However, this view evolved as the internet made it easier for consumers to access information about homes for sale.

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Cotality launches Broker Listing Exchange with KW, HomeServices

Cotality has launched Broker Listing Exchange, or Cotality BLX, with Keller Williams and HomeServices of America as the first firms to implement the system, according to an announcement on Tuesday.  Cotality BLX is an enterprise listing management and distribution platform that gives brokerages more direct control over how listings are created, standardized and syndicated across

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HomeServices names Jason Waugh as next HSF Affiliates CEO

HomeServices of America has named industry veteran Jason Waugh as successor to HSF Affiliates CEO Vince Leisey, with a leadership transition expected to begin in 2027, the company announced Wednesday. HSF Affiliates is the franchisor of the Berkshire Hathaway HomeServices real estate network, which has been in expansion mode in recent years as large brokerage

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Real estate antitrust and commission lawsuits, week in court update

It has been a busy week in the courts and HousingWire is here to update you on all of the real estate lawsuit developments.  The Compass v. NWMLS battle continues Compass is seeking to dismiss the counterclaims asserted against it by Northwest MLS (NWMLS), according to a motion filed last Thursday.  In the filing Compass

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Long & Foster’s next chapter: Lacey Conway eyes growth, capture and consolidation

The past couple of years have been a whirlwind for industry veteran Lacey Conway. In the spring of 2024, her family firm Latter & Blum, of which she had been serving as CEO, was acquired by Compass, where she would later go on to serve as the executive vice president of mergers and acquisitions. Conway’s latest

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Long & Foster taps Lacey Conway as new president

Lacey Conway is leaving Compass to serve as the president of Long & Foster Real Estate. HomeServices of America, as announced by the parent company of Long & Foster’s on Wednesday.  In this role Conway will work closely with Patrick Bain, the CEO and president of The Long & Foster Companies, and she will focus

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Real estate leaders applaud Trump’s focus on housing, but question the impact

During his speech at the World Economic Forum in Davos on Wednesday President Donald Trump outlined three policy initiatives he was undertaking to help improve housing affordability for American consumers. In the speech, he did discuss his “ban” on large institutional investors purchasing single-family homes, his direction to the government-sponsored enterprises (GSEs) to acquire up

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HomeServices CEO Chris Kelly charts new strategy for 2026

For both HomeServices of America and Chris Kelly, 2025 was a year of change.  The changes began in April, when Kelly, an 18-year veteran of the firm, was appointed CEO, after Gino Blefari, who had led the company since 2019, stepped down and transitioned into the position of chairman emeritus.  In the months after Kelly’s

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Zillow, BHHS partner to provide listing tools to U.S. agents

Berkshire Hathaway HomeServices (BHHS) and Zillow are teaming up to bring BHHS’s agents Zillow’s AI-powered Showcase tools.  On Tuesday, Zillow announced that it had entered into an agreement with BHHS to provide the U.S.-based members of the BHHS network with access to Zillow’s Showcase. This agreement was preceded by an earlier product partnership with BHHS’s

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