Loan officers are shifting their playbooks to keep deals alive as mortgage rates climb north of 6.6%. Originators are encouraging borrowers to ask for more seller credits, recalibrate their home search criteria and rush to close deals as quickly as possible. Rates for 30-year fixed mortgages reached 6.62% on Friday afternoon, up 5 basis points […]
How loan officers are saving deals as mortgage rates cross 6.6% Read More »
When it comes to the process of selling a reverse mortgage, John Luddy exemplifies the clichéd phrase, “been there, done that.” After 40 years in the mortgage industry, including more than 20 in the reverse channel, there’s not much that surprises the Connecticut-based senior vice president of Supreme Lending. At last week’s Reverse Mastermind Summit
Supreme Lending’s John Luddy on the ‘3 deadly sins’ of reverse mortgages Read More »
At last week’s Reverse Mastermind Summit in Tennessee, Bruce Simmons of American Liberty Mortgage shared some of the secrets behind his successful career as a reverse mortgage originator. His motivational message to the audience centered around helping them answer a key question: What is my why? Simmons, who’s based in Denver, outlined three key steps
Reverse mortgage originator shares sales mindset tips Read More »
Don Goettling, a nearly 40-year veteran of the mortgage and real estate industry, announced last week that he’s committing full time to his role as CEO of Momentum Builder, the company he co-founded in 2018. The organization, which provides resources for housing professionals — including coaching, workshops, events and technology tools — also oversees the
Don Goettling goes all in with Momentum Builder Read More »
For almost 40 years of training real estate agents, one truth has stood out above the rest: memorized scripts don’t move people. In fact, they can actually hold you back and hurt your business. I’ve long been called the “godfather of metaphors and analogies,” and for good reason — it’s the basis of all my coaching. Why metaphors beat memorized scripts The
Real estate agents: throw away the scripts and speak from the heart Read More »