Millennials

First-time homebuyers’ shrinking presence — what it means for real estate agents

The share of first-time homebuyers has fallen to 21% of all transactions — the lowest level since the National Association of Realtors (NAR) began tracking the data in 1981. For real estate agents, the shift is not a temporary blip. It’s a structural change reshaping how agents build their businesses, talk about value and prepare […]

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As AI in housing grows, buyers demand transparency and to keep humans in the loop

Three in four homebuyers assume artificial intelligence already plays a role in the homebuying process, but most still want humans making or verifying key decisions, according to a new global survey from property data firm Cotality. Its AI in Housing 2026 Report, released Thursday, finds that 75% of buyers expect AI to be embedded somewhere

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How boomer housing dominance is forcing agents to retool

Baby boomers’ decades long control of U.S. housing wealth is not just locking out younger buyers, it’s forcing significant changes to a real estate agent’s job description. Top-producing agents told HousingWire the industry continues to pivot toward multi-generational advisory work. Academic research has confirmed why; agents who cannot navigate trusts, estate planning and family gifting

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Gen X, millennials set to inherit trillions in real estate wealth

For years, the coming wealth transfer sounded theoretical. Now it’s showing up in closing rooms, estate sales and sudden all-cash offers as younger buyers inherit property — and purchasing power — at unprecedented scale. Coldwell Banker Real Estate released its Global Luxury 2026 Trend Report, finding that Generation X and millennials are expected to inherit

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FirstHome IQ highlights financial literacy gaps among young homebuyers

FirstHome IQ says that millennials and Generation Z face significant gaps in financial knowledge and trust as they approach homebuying age, according to the group’s newly released 2025 Impact Report. The report outlines widespread uncertainty among younger homebuyers — noting that most never received formal financial literacy education. According to the findings, 93% of millennials

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Homeownership remains top goal despite affordability concerns

Homeownership remains a top goal for Americans despite a challenging housing market, according to a new consumer survey from REMAX — highlighting affordability concerns, lifestyle priorities and community preferences as keys in shaping the plans of prospective buyers. Although 88% of respondents said they’re likely to purchase a home in 2026, 71% reported delaying plans

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Home affordability delaying life milestones for aspiring buyers

Coldwell Banker Real Estate has released its 2025 American Dream Report, finding that a majority of aspiring homeowners are postponing at least one major life decision — marriage, children, career changes, and even pet ownership — until they can afford to purchase a home. The company commissioned The Harris Poll to survey more than 3,000

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Generational gaps in retirement plans for small-business owners

A report released Monday by Capital Group found large disparities between various generations of entrepreneurs and the retirement options available to them. The Small Business America report — based on an April 2025 survey of 1,000 small-business owners regarding their outlook and readiness to offer retirement benefits — found that overall business optimism is high

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Real estate leaders praise federal housing action, stress first-time buyer help

For Keith Robinson, co-CEO of NextHome, the surge of federal attention on the housing shortage is a positive first step — but one that must be tempered by patience and practicality. “I’m ecstatic that it’s a conversation now, because that’s the first step,” Robinson said. “It’s gone from no one talking about it to it’s

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Younger homeowners seek to redefine property ownership

Over the next two decades, roughly $124 trillion will move from baby boomers to younger generations, according to Cerulli Associates. For many millennials — amid climate anxiety and financial uncertainty — that inheritance is prompting a new question; what should ownership mean? In Norwalk, Conn., Austin and Allison McChord are testing an answer. “The first

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