I’d like to share a New York expression because it’s very appropriate for this situation. “Fool me once, shame on me. Fool me twice, I should slap myself in the head.” I am watching colleagues I respect, smart people in this industry, telling agents to get on board with the new Google listing pilot. Set […]
Should agents join the Google listing pilot, or sit it out? Read More »
After disappearing for a time after the launch of the initial test last December, real estate listings are back in mobile Google search results in some markets. Just like the initial test, listings appear under sponsored search results, and they include a full property detail page, links to request a tour, contact an agent and,
Google brings real estate listings back to mobile search Read More »
Among the changes mortgage businesses are trying to adjust to in the age of artificial intelligence, marketing strategy could turn out to be the trickiest to understand and implement. Processing Content AI has ushered in a new landscape for digital marketing across all types of businesses, and where search-engine optimization once governed how companies made
AI is changing the rules of mortgage industry marketing Read More »
The news that Google is now displaying property listings in mobile search results for homes in certain markets, powered by a partnership with HouseCanary subsidiary ComeHome, has perhaps unsurprisingly sparked a bit of a debate online. As with Zillow’s announcement of its app integration with ChatGPT in October, the crux of the issue for many
Google’s MLS listings via HouseCanary reignites IDX policy debate Read More »
The portal wars may have a new entrant — and it isn’t one to shake a stick at. Google has begun testing a new advertising format in select markets that embeds for-sale home listings directly into search results. Listings are embedded only in mobile searches for listings in select markets, including Chicago, Denver and Austin.
Google enters portal wars with MLS listings in select cities Read More »
Google has launched a joint effort with the Financial Services Information Sharing and Analysis Center, or FS-ISAC, that will combine the search giant’s threat detection capabilities with FS-ISAC’s network and intelligence sharing to prevent fraud within the financial sector. The program, announced Wednesday, is dubbed the Financial Services branch of Google’s Priority Flagger Program, according
New partnership helps banks flag fraud on Google Read More »