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Real Estate Marketing

How social media became 100% of a Las Vegas real estate agent’s pipeline

Agent, Contributors, HWmember, Real Estate, Real Estate Marketing, Social Media /

One video. 320,000 views. Five closings. That’s what happened when I posted a short video explaining down payment assistance programs not as a polished advertisement, but as the kind of casual, straight-talk conversation I’d have with a friend. The response didn’t just surprise me. It changed how I think about building a real estate business […]

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Before you paste AI copy into the MLS, run this checklist

Agent, Artificial Intelligence, Contributors, HWmember, MLS, Real Estate, Real Estate Marketing /

AI is proving valuable in real estate marketing, quickly turning rough notes into first drafts and maintaining message consistency across channels. It helps solo agents match output from larger brokerages. Used effectively, AI is a practical tool that frees agents to focus on pricing, advising, negotiating and detail management that drive transactions. But efficiency does

Before you paste AI copy into the MLS, run this checklist Read More »

Your AI-generated content is showing. (And not in a good way.)

Artificial Intelligence, Contributors, HWmember, Marketing, Opinion, Real Estate Marketing /

People can sense when unedited AI is being used as content. Let me show you what I mean. Here’s what happens when someone plugs “write about mortgage marketing trends” into one popular AI tool without a second thought: In today’s rapidly evolving digital landscape, mortgage pros struggle to stand out. Old-school marketing isn’t enough anymore.

Your AI-generated content is showing. (And not in a good way.) Read More »

Are private listings a consumer risk or a power grab?

Agent, Brokerage, Clear Cooperation, Compass, Contributors, HWmember, Opinion, Real Estate, Real Estate Listings, Real Estate Marketing /

There is a word being used right now to scare real estate professionals into surrendering their judgment and independence. That word is private. It’s being used like magicians use abracadabra, hoping nobody notices what the other hand is doing. We’re told private listings will harm consumers and undermine fair housing. That they are the “dark

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NextHome targets vendor sprawl with new tech stack options

Brokerage, HWmember, NextHome, Real Estate, Real Estate Marketing, Real Estate Technology, Technology /

Real estate franchisor NextHome has rolled out a new strategic growth model aimed at large, high-performing brokerages and multi-office operators that are struggling with rising technology costs, vendor sprawl and shrinking margins, according to an announcement on Wednesday. The firm said the framework is built for operators that have already achieved scale but need a

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MoxiWorks expands AI platform to enhance follow-ups, marketing

Artificial Intelligence, Home Sales, HWmember, MoxiWorks, Real Estate, Real Estate Agents, Real Estate Marketing, Technology /

MoxiWorks has released new updates to its artificial intelligence (AI)-powered RISE platform — designed to help real estate agents manage client relationships and improve follow-ups. Changes expand the platform’s ability to combine marketing outreach and transaction execution into a single workflow for brokerages, teams and individual agents. A new feature called Top 5 Contacts identifies

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New Luxury Presence platform combines AI tools and marketing

Agent, Artificial Intelligence, Brokerage, CRM, HWmember, Luxury Real Estate, Marketing, Real Estate, Real Estate Agents, Real Estate Marketing, Technology /

Luxury Presence has introduced a new technology platform designed to consolidate marketing, customer management and advertising tools into a single system for real estate agents. The product — called the Presence Platform — brings together several functions typically handled across multiple vendors, including customer relationship management (CRM), social media marketing, listing advertising and client engagement

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New book gives agents a system to target life events, not random leads

Agent, HWmember, Real Estate, Real Estate Marketing, real estate teams /

New Kendall Bonner book gives agents a system to target life events, not random leads The book, titled The Motivated Mover Method: A Repeatable System for Real Estate Agents to Build a Predictable Pipeline of Clients Ready to Move, is now available on Amazon in paperback and Kindle, Bonner announced May 5. Rather than adding

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FirstTeam and Brown Harris Stevens form marketing partnership

Brokerage, Brown Harris Stevens, HWmember, Marketing, Mergers and Acquisitions, Real Estate, Real Estate Marketing /

As large national brokerages and franchisors consolidate, two regional independent firms, the West Coast-based FirstTeam Real Estate and the East Coast-based Brown Harris Stevens, are teaming up to show that there is a way for independents to compete more aggressively while maintaining their independence.  On Tuesday, the two companies announced a strategic multi-year marketing partnership,

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Darryl Davis: Why your pricing talk is not landing with real estate sellers anymore

Agent, Contributors, HWmember, Opinion, Real Estate, Real Estate Listings, Real Estate Marketing /

Here’s a truth that’s going to sting a little: if you’re still walking into listing appointments armed with the same pricing presentation you used in 2021 (or earlier!), you’re bringing a butter knife to a sword fight. The housing market has fundamentally shifted, and the agents who haven’t shifted with it are watching listings expire,

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