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The Gathering: AI opportunities and risks for mortgage lenders

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Artificial intelligence is poised to reshape mortgage lending operations and consumer engagement while also raising concerns about workforce disruption across the industry, two mortgage executives said during a panel discussion at HousingWire‘s The Gathering in Austin. Speaking at the event on Tuesday morning, Patty Arvielo, CEO and co-founder of New American Funding (NAF), and LaTasha […]

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New American Funding adds One Goal Mortgage

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New American Funding (NAF) expanded its Midwest footprint with the launch of One Goal Mortgage powered by NAF, a new branch serving the Omaha, Nebraska, metro area and southwest Iowa, the company announced this week. The move gives the California-based independent mortgage lender its first physical branch presence in Nebraska. The One Goal Mortgage team

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NAF hires Nathan Ballentine as regional VP for South Carolina

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New American Funding (NAF) on Wednesday named Nathan Ballentine as its new regional vice president for South Carolina. In this role, Ballentine will lead growth and development across the state, spearheading market expansion and sales initiatives. With more than 25 years of experience in the mortgage industry, Ballentine will focus on recruiting and onboarding top-performing

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NAF targets reverse mortgage growth with ‘connective tissue’ marketing tactics

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More than a year ago, New American Funding (NAF) launched a new marketing campaign that’s designed to inject a fresh attitude into how consumers view reverse mortgage products. Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last month, the reverse-centric “Old Wives” campaign isn’t something you’ll find on

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NAF reports data breach in California

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New American Funding (NAF), a top-25 U.S. mortgage lender, notified the California attorney general last week of a data breach involving one of its vendors, which potentially compromises customers’ personal information.  NAF on June 6 discovered “suspicious activity associated with information provided to one of our vendors that provided notary systems, Mobile Notary Zone,” according to

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