A home is more than a financial asset. It is where families build stability, save for the future and pass opportunity to the next generation. For many Americans, it is the largest investment they will ever make. That investment depends on a strong, transparent system that is accountable to the people it serves. When a […]
One video. 320,000 views. Five closings. That’s what happened when I posted a short video explaining down payment assistance programs not as a polished advertisement, but as the kind of casual, straight-talk conversation I’d have with a friend. The response didn’t just surprise me. It changed how I think about building a real estate business
How social media became 100% of a Las Vegas real estate agent’s pipeline Read More »
For years, the mortgage industry wore integrations like a badge of honor. Legacy loan origination systems have hundreds of them, connecting to every vendor, service provider and data source imaginable. The more, the merrier. Sounds impressive? Look closer. Think about the incentives. For a service provider, being integrated into an LOS means easier access to
Why LOS Integrations Can Slow Mortgage Operations Read More »
I’d like to share a New York expression because it’s very appropriate for this situation. “Fool me once, shame on me. Fool me twice, I should slap myself in the head.” I am watching colleagues I respect, smart people in this industry, telling agents to get on board with the new Google listing pilot. Set
Should agents join the Google listing pilot, or sit it out? Read More »
Homeowners are facing a crisis. A crisis in property insurance. A crisis in affordability. And with hurricane season fast approaching, a growing sense of anxiety across the Southeast about what comes next. We have seen this before. Hurricanes Helene and Milton caused more than $100 billion in damage across Florida alone, according to the National
R-PACE financing for Florida home resilience upgrades Read More »
Every few years, the real estate industry gets a jolt that sends agents scrambling to reassess their careers and where they hang their license. The current wave of consolidation — eXp acquiring Next Home, Real acquiring Remax, Compass acquiring Anywhere — is the latest version of that jolt. And if the conversations I’m having with
Brokerage consolidation is not the threat, weak relationships are Read More »
AI is proving valuable in real estate marketing, quickly turning rough notes into first drafts and maintaining message consistency across channels. It helps solo agents match output from larger brokerages. Used effectively, AI is a practical tool that frees agents to focus on pricing, advising, negotiating and detail management that drive transactions. But efficiency does
Before you paste AI copy into the MLS, run this checklist Read More »
Cryptocurrency is no longer a peripheral line item in borrower financial profiles. Approximately 30% of American adults now own it. Global ownership has surpassed an estimated 500 million people. The total housing market has crossed the $1 trillion mark multiple times in recent years. These numbers mean that lenders, originators and the regulators overseeing them
The underwriting problem crypto built: What regulators and institutions are watching Read More »
Per the Mortgage Bankers Association (MBA) website: “MBA issued a Mortgage Action Alliance (MAA) Call to Action urging members to contact their U.S. Representative to ensure…troubling provisions within the Senate-passed 21st Century ROAD to Housing Act are fixed as the House prepares its response.” A survey of quotes from various sources revealed tensions among various
The real estate industry is preparing for the wrong disruption. For two years, brokerages, MLSs and trade groups have been consumed by the AI conversation. What tools to buy. Which workflows to automate. How to compete with ChatGPT-native upstarts. It’s a legitimate conversation, but it isn’t the one that’s about to redefine the business. The