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Real Estate Listings

Cloze Forge platform lets real estate firms ‘vibe code’ custom tools

Artificial Intelligence, Brokerage, HWmember, Real Estate, Real Estate Listings, Real Estate Technology /

Cloze announced Cloze Forge at the 1000WATT Signal conference on Tuesday. It’s a new platform allowing real estate brokerages to build and deploy fully branded digital tools without needing an internal development team. Cloze says Forge enables firms to “vibe-code” custom apps through its Forge Studio tool, powered by Cloze’s unified brokerage data layer, including […]

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Should agents join the Google listing pilot, or sit it out?

Agent, Brokerage, Contributors, Google, HWmember, MLS, MLS/Associations, Opinion, Real Estate, Real Estate Listings, Zillow /

I’d like to share a New York expression because it’s very appropriate for this situation. “Fool me once, shame on me. Fool me twice, I should slap myself in the head.” I am watching colleagues I respect, smart people in this industry, telling agents to get on board with the new Google listing pilot. Set

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New brokerage Showings bets on buyer leads over listing commissions

Artificial Intelligence, Atlanta, Brokerage, Chicago, Florida, Georgia, HWmember, Illinois, New York, New York City, Orlando, Real Estate, Real Estate Agents, Real Estate Listings, Technology /

A new real estate brokerage aims to eliminate traditional listing agents and listing fees altogether — a model its founder says could challenge decades-old assumptions about agent compensation. Showings announced it will officially launch May 22 in New York City, Atlanta, Chicago and Orlando. The company describes itself as the first nationwide real estate brokerage

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Are private listings a consumer risk or a power grab?

Agent, Brokerage, Clear Cooperation, Compass, Contributors, HWmember, Opinion, Real Estate, Real Estate Listings, Real Estate Marketing /

There is a word being used right now to scare real estate professionals into surrendering their judgment and independence. That word is private. It’s being used like magicians use abracadabra, hoping nobody notices what the other hand is doing. We’re told private listings will harm consumers and undermine fair housing. That they are the “dark

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Benutech offers predictive analytics suite for agent and loan officer prospecting

Artificial Intelligence, Loan Officer, Marketing, Mortgage, New listings, Real Estate, Real Estate Agents, Real Estate Listings /

Benutech has launched two predictive analytics products aimed at helping real estate agents and mortgage loan officers identify potential home sellers and refinance candidates before they enter the market. The products, SellScore and RefiScore, are available through the company’s TitleToolbox platform. “SellScore and RefiScore give our clients the ability to stop guessing and start closing,”

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Darryl Davis: Why your pricing talk is not landing with real estate sellers anymore

Agent, Contributors, HWmember, Opinion, Real Estate, Real Estate Listings, Real Estate Marketing /

Here’s a truth that’s going to sting a little: if you’re still walking into listing appointments armed with the same pricing presentation you used in 2021 (or earlier!), you’re bringing a butter knife to a sword fight. The housing market has fundamentally shifted, and the agents who haven’t shifted with it are watching listings expire,

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LPT Realty’s Robert Palmer on growth, mortgage independence

Brokerage, Clear Cooperation, HWmember, LPT Realty, Real Estate, Real Estate Agents, Real Estate Listings, RealTrends Verified Rankings, The Gathering 2026 /

LPT Realty founder and CEO Robert Palmer took the stage Tuesday at HousingWire’s The Gathering in Austin, Texas — outlining growth strategy built on team empowerment, agent retention and a deliberate separation from mortgage origination. Palmer, who spent roughly 20 years in the mortgage business, has made a pointed decision not to attach a mortgage

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When listings lie: AI staging pushes real estate into an ethics gray zone

Agent, Artificial Intelligence, California Regional MLS, Coldwell Banker, Homebuyers, HWmember, Real Estate, Real Estate Listings, Real Estate Marketing, Technology /

Virtual staging — once a simple tool for digitally adding furniture — is rapidly evolving into a powerful and sometimes controversial force in real estate marketing as artificial intelligence (AI) reshapes what’s possible. To understand where the line is drawn between enhancement and misrepresentation, it helps to start with the people who enforce the rules.

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Lower’s John Berkowitz on building lead generation certainty with Movoto Advantage

Agent, HWmember, Lead Generation, OJO Labs, Real Estate, Real Estate Listings, Technology /

After being acquired by mortgage lender Lower in May 2025, executives at real estate listing portal Movoto said they hoped to use Lower’s network to connect more consumers with top local real estate agents and mortgage professionals. This vision — which was first explained to HousingWire by John Berkowitz, former Movoto CEO and current president

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NAR reaffirms MLS autonomy amid Compass-Redfin partnership

Clear Cooperation, Compass, HWmember, MLS/Associations, National Association of Realtors, Real Estate, Real Estate Listings, Redfin /

The National Association of Realtors (NAR) reaffirmed that multiple listing services (MLSs) retain discretion to set their own rules and policies regarding listing statuses — following news of Compass marketing its Coming Soon and private listings on Redfin. Compass and Redfin parent company Rocket announced the partnership Feb. 26. In an email sent to Compass

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