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New Home Sales

Homebuilders’ spring toolbox: Incentives rose, but conversion stayed weak

Homebuilders, HWmember, Leadership, New Home Sales, The Builder's Daily /

Part of this is telling you what you already know. So, make sure you get to the second part. A string of better-than-expected quarters for new-home development players following the pandemic’s onset in 2020 had to end sometime. It did. The first half of 2026 delivered a worse-than-expected spring selling season for many homebuilders — […]

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PulteGroup unveils its first Florida Del Webb Explore community

Florida, homebuilder, Homebuilders, HWmember, Marketing & Sales, New Home Sales, PulteGroup, The Builder's Daily /

PulteGroup, ranked as the third-largest homebuilder by sales volume in HousingWire’s Homebuilder Rankings, held a grand opening for its first Florida Del Webb Explore community on May 30. PulteGroup announced the Del Webb Explore brand, a twist on PulteGroup’s popular age-restricted Del Webb communities, in March 2025. Del Webb Explore has similar resort-style amenities, such

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Epcon Communities, 40 years in, charts new pathways to growth

homebuilder, Homebuilders, HWmember, Leadership, New Home Sales, Residential Real Estate, The Builder's Daily /

Ohio-based Epcon Communities, a leader in the active adult segment, celebrated its 40th anniversary this year, while positioning itself for continued expansion amid strong demand from lifestyle-driven 55+ homebuyers. Phil Fankhauser and Ed Bacome founded the company in 1986, focusing on low-maintenance, single-story living for the erstwhile 55-plus “Silent Generation” demographic cohort. Since then, the

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We have met one enemy of housing affordability … it is us

Affordability, homebuilder, HWmember, Marketing & Sales, New Home Sales, Residential Real Estate, The Builder's Daily /

America’s housing affordability debate has become one of those national arguments that sounds complete until you look at the product itself. The prevailing story holds that homes became unaffordable because prices outpaced incomes. That is true, but incomplete. The uncomfortable truth is that America’s housing crisis is not only a price problem. It is also

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Why housing construction can’t grow at current demand levels

Construction, Data & Visuals, Homebuilders, Housing Market, Housing Market Data, Housing Starts, HWmember, New Home Sales, U.S. Census Bureau /

The U.S. has too much supply of single-family homes and not enough demand. But why can’t housing starts grow when the White House says we are 10 million homes short? I go back to the 1984 movie “Ghostbusters” and this quote from from Dan Aykroyd’s character: “Personally, I liked the university. They gave us money

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2026 HousingWire Homebuilder rankings expand the scoreboard

Homebuilders, HWmember, Leadership, New Home Sales, Residential Real Estate, The Builder's Daily /

Up to now, homebuilding rankings have mostly answered two questions: who is bigger? And who is the biggest? They remain important questions. Scale matters in U.S. homebuilding. It affects land access, purchasing leverage, trade depth, capital relationships, brand reach, technology investment and resilience when demand turns uneven. In a market shaped by affordability pressures, higher-for-longer

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Arbor Homes’ low-$200s Arrival Series battles the affordability gap

Affordability, Homebuilders, HWmember, Leadership, New Home Sales, Residential Real Estate, The Builder's Daily /

Arbor Homes, a subsidiary of Clayton, is leaning into its Arrival Series to offer entry-level buyers a home in the low $200s, addressing the growing U.S. affordability gap.  The Indianapolis-based homebuilder recently introduced the Arrival Series to the Louisville market, with detached homes available starting at $199,995. The homes, located in a community in the

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Builders discount more but keep prices flat while resale values slip

Existing home sales, Homebuilders, HWmember, Marketing & Sales, New Home Sales, Residential Real Estate, The Builder's Daily /

Urban new-construction homes are both scarce and significantly more expensive than existing properties, even as builders lean heavily into suburban development and manage prices to meet weaker demand, according to a Q1 2026 report from Realtor.com and the National Association of Realtors. The median listing price for new-construction homes came in at $449,373 in Q1

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Scarcity buoyed March new home sales; builder pressures mount

homebuilder, Homebuilders, HWmember, New Home Sales, Residential Real Estate, The Builder's Daily /

New home sales at the onset of the spring selling season were higher than a year ago, but homebuilders continued to ramp up incentives and price discounts to maintain sales activity. As a result, new home prices fell to their lowest point in nearly five years during March.  There were countless headlines over the past

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The Gathering takeaway: how Olivia Clarke Homes wins in DFW

homebuilder, HWmember, Leadership, New Home Sales, Residential Real Estate, The Builder's Daily, The Gathering, The Gathering 2026 /

The story of American homebuilding is mostly one of bootstrapped businesses. They mostly get forged in hard circumstances, with a single, almost instantaneous reckoning that there are no shortcuts to success … or even to being around in five years, fighting to achieve it. It requires leaders willing to take risks across land, capital, construction,

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