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How social media became 100% of a Las Vegas real estate agent’s pipeline

Agent, Contributors, HWmember, Real Estate, Real Estate Marketing, Social Media /

One video. 320,000 views. Five closings. That’s what happened when I posted a short video explaining down payment assistance programs not as a polished advertisement, but as the kind of casual, straight-talk conversation I’d have with a friend. The response didn’t just surprise me. It changed how I think about building a real estate business […]

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Should agents join the Google listing pilot, or sit it out?

Agent, Brokerage, Contributors, Google, HWmember, MLS, MLS/Associations, Opinion, Real Estate, Real Estate Listings, Zillow /

I’d like to share a New York expression because it’s very appropriate for this situation. “Fool me once, shame on me. Fool me twice, I should slap myself in the head.” I am watching colleagues I respect, smart people in this industry, telling agents to get on board with the new Google listing pilot. Set

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Why agents will ignore your expensive AI tool — and how to fix it

Agent, Artificial Intelligence, Brokerage, HWmember, Ohio, Real Estate, Real Estate Technology, REMAX /

For many real estate brokers, the dream of artificial intelligence (AI)-powered efficiency has crashed against a hard reality; agents are reluctant to use tools that force them to change habits. Tyler Morton — broker-owner of REMAX Victory + Affiliates in Beavercreek, Ohio — learned this lesson the expensive way. After his first AI platform Victoria

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Before you paste AI copy into the MLS, run this checklist

Agent, Artificial Intelligence, Contributors, HWmember, MLS, Real Estate, Real Estate Marketing /

AI is proving valuable in real estate marketing, quickly turning rough notes into first drafts and maintaining message consistency across channels. It helps solo agents match output from larger brokerages. Used effectively, AI is a practical tool that frees agents to focus on pricing, advising, negotiating and detail management that drive transactions. But efficiency does

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Beyond the merger: Are real estate agent splits and autonomy the next battleground

Agent, Anywhere, Brokerage, Compass, eXp World Holdings, Mergers and Acquisitions, NextHome, Real Estate, REMAX, Steve Murray, The Real Brokerage /

Much of the conversation surrounding the recent wave of real estate industry consolidation has focused on how these mergers and acquisitions will impact things like market share and private listings, as well as companies’ finances. But how exactly will the newly formed mega brokerage entities impact their agents? Well that depends on who you ask. 

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Real estate agents hope Kevin Warsh can calm roller coaster housing market

Affordability, Agent, Anthony Lamacchia, Century 21, Donald Trump, Federal Reserve, HWmember, Interest rates, Jerome Powell, Lamacchia Realty, Mortgage, Mortgage Rates, Politics, Real Estate, Real Estate Agents, Trump administration /

The Senate’s confirmation of Kevin Warsh as chairman of the Federal Reserve is already reshaping conversations across the housing industry — particularly among real estate agents watching mortgage rates, affordability and transaction volume. Warsh is set to officially succeed Jerome Powell after a contentious confirmation process held against a backdrop of elevated inflation, geopolitical instability

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Brokerage consolidation shifts lead flow and retention models

Agent, Brokerage, Compass, Contributors, eXp Realty, HWmember, Mergers and Acquisitions, NextHome, Opinion, Real Estate, REMAX, The Real Brokerage /

Two transactions. One structural shift. Compass’s acquisition of Anywhere and Real’s $880 million deal for REMAX are not simply the largest brokerage transactions in recent memory. And, now add to that eXp’s acquisition of NextHome and together, they represent something the residential real estate industry has not seen before: the emergence of vertically integrated platform companies operating at

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Real estate tech started like streaming and ended as a bundle

Agent, Contributors, HWmember, Opinion, Proptech, Real Estate, real estate teams, Real Estate Technology, Technology /

Remember when Netflix felt like the answer to everything? One price, one app, watch whatever you want. People were ditching cable because the math was obvious. Why pay for 200 channels when $12 a month got you everything you wanted to watch. Simple, cheap, done. Then Disney launched their own thing. Then HBO. Then Paramount,

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Are private listings a consumer risk or a power grab?

Agent, Brokerage, Clear Cooperation, Compass, Contributors, HWmember, Opinion, Real Estate, Real Estate Listings, Real Estate Marketing /

There is a word being used right now to scare real estate professionals into surrendering their judgment and independence. That word is private. It’s being used like magicians use abracadabra, hoping nobody notices what the other hand is doing. We’re told private listings will harm consumers and undermine fair housing. That they are the “dark

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New Luxury Presence platform combines AI tools and marketing

Agent, Artificial Intelligence, Brokerage, CRM, HWmember, Luxury Real Estate, Marketing, Real Estate, Real Estate Agents, Real Estate Marketing, Technology /

Luxury Presence has introduced a new technology platform designed to consolidate marketing, customer management and advertising tools into a single system for real estate agents. The product — called the Presence Platform — brings together several functions typically handled across multiple vendors, including customer relationship management (CRM), social media marketing, listing advertising and client engagement

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