Homebuilder Sentiment

Builder confidence remains subdued; suppliers eye price hikes

Homebuilders maintained a subdued outlook in May, pressured by higher mortgage rates, rising inflation and affordability constraints. Ongoing conflict in Iran raises the risk of increased building material prices, further complicating an already uncertain environment. However, according to the National Association of Home Builders (NAHB)/Wells Fargo Housing Market Index (HMI), homebuilders appear to be more […]

Builder confidence remains subdued; suppliers eye price hikes Read More »

Construction pros see spring rebound despite economic uncertainty

A new survey indicates that residential contractors and remodelers began the second quarter on an optimistic note, but economic uncertainty driven by the war in Iran could complicate the picture.  The Houzz Q2 2026 U.S. Houzz Pro Industry Barometer, a survey conducted between March 17 and April 6, found that construction and design pros expect

Construction pros see spring rebound despite economic uncertainty Read More »

Tri Pointe Homes unveils its new wellness models in Utah

Tri Pointe Homes recently announced the launch of LivingWell, a new wellness concept that expands on its LivingSmart program. The initiative is part of a multilayered strategy to enhance mental and physical health through innovative design focused on performance and human-centered approaches.  The builder started construction on a roughly 7,700-square-foot model home in Utah that

Tri Pointe Homes unveils its new wellness models in Utah Read More »

A spring selling eve – pre-game – note to homebuilding leaders

Homebuilders — many we talk with — are calling today’s selling environment one of “demand uncertainty.” The phrase is clear. Traffic is uneven. Conversions are harder to forecast. Buyers hesitate longer, ask sharper questions, and walk away more often. The label itself may quietly misdirect leadership’s attention toward forces builders cannot control — and away

A spring selling eve – pre-game – note to homebuilding leaders Read More »

The best offense is a leaner, meaner next drive: Century’s playbook

With a third or so of the public homebuilders’ first 2026 earnings cycle complete, the theme and variations – guidance misses, land impairments, margin compressions, even a net-negative-earnings or two, with the rare upside surprise – confirm it’s one of the most grinding, grueling selling environments in more than a decade. Step back from the

The best offense is a leaner, meaner next drive: Century’s playbook Read More »

Homebuilder confidence ticks up but remains low

Homebuilding executives remain downbeat, citing a range of current conditions marked by buyer hesitancy, economic uncertainty, shrinking profit margins, increased use of incentives, and high costs. However, homebuilders whose primary focus is the strained entry-level buyer segment face the biggest hurdles.  The National Association of Home Builders (NAHB)/Wells Fargo Housing Market Index (HMI)’s builder confidence

Homebuilder confidence ticks up but remains low Read More »