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Lead Generation

Real estate tech shifting from Swiss Army knives to scalpels

Artificial Intelligence, HWmember, Lead Generation, Marketing, Real Estate, Real Estate Agents, Technology /

For nearly two decades, real estate technology followed a predictable playbook: Build an all-in-one platform that does everything, with the CRM, dialer, transaction management and nurture campaigns all under one roof. But a quiet reversal is underway. A growing number of agents, teams and brokerages are abandoning general-purpose tools in favor of highly specialized solutions […]

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Lower’s John Berkowitz on building lead generation certainty with Movoto Advantage

Agent, HWmember, Lead Generation, OJO Labs, Real Estate, Real Estate Listings, Technology /

After being acquired by mortgage lender Lower in May 2025, executives at real estate listing portal Movoto said they hoped to use Lower’s network to connect more consumers with top local real estate agents and mortgage professionals. This vision — which was first explained to HousingWire by John Berkowitz, former Movoto CEO and current president

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Mortgage originators brace for rising costs as ban on abusive trigger leads nears

Artificial Intelligence, Consumer Protection, Cotality, credit report, HWmember, Lead Generation, Legislation, LendingLife, Mortgage, Origination, Regulatory Compliance /

A ban on abusive trigger leads that’s set to take effect in early March is already driving up overall costs to acquire leads and putting pressure on mortgage originators’ business models, industry experts told HousingWire. Sources say this short-term shift is part of a broader set of trends — including heightened competition for first-party data

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Revive expands, renames agent AI platform

Artificial Intelligence, Home Sales, Homeownership, Lead Generation, Marketing, Real Estate, Real Estate Marketing, Real Estate Technology, Technology /

Renovation technology firm Revive has introduced new tools and features for its artificial intelligence (AI) platform, Revive AI. Leaders said enhancements are designed to give real estate professionals greater visibility into client activity, as well as more control over branding and outreach. The platform — formerly known as Revive Vision AI — will see updates

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Radius launches AI assistant to streamline brokerage operations

Agent, Artificial Intelligence, Brokerage, Compliance, HWmember, Lead Generation, MLS, Radius, Real Estate, real estate teams, Regulatory Compliance, Technology /

Radius — a brokerage platform for real estate teams — has launched Mel AI, a built-in artificial intelligence (AI) assistant designed to support tasks across marketing, lead management, transaction oversight and compliance. Mel AI is integrated throughout the Radius platform, which provides tools and infrastructure for managing real estate businesses. AI is trained on MLS

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NAR Technology Survey finds AI gaining traction with Realtors

Agent, Artificial Intelligence, ChatGPT, CRM, Cryptocurrency, HWmember, Lead Generation, National Association of Realtors, Real Estate, Technology /

While it may seem that the real estate industry is constantly overwhelmed by new technology tools, the most popular tool among Realtors remains eSignature, according to the National Association of Realtors’ (NAR) 2025 Technology Survey released Thursday.  NAR’s data showed that 79% of survey respondents use eSignature, closely followed by the 75% who reported using

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From Zillow to sphere: Why you must know the source of your real estate referrals

Agent, Lead Generation, National Association of Realtors, Real Estate, Technology, Zillow, Zillow Premier Agent /

Although consumers are doing more independent research and home browsing than ever before, data from the National Association of Realtors (NAR) shows that 88% of buyers and 90% of sellers work with a real estate agent. How do these Realtor find consumers? Through real estate referrals. However, the way they meet their agents can differ

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Trump signs law banning trigger leads

Donald Trump, HWmember, Lead Generation, LendingLife, Mortgage, Mortgage Bankers Association, NAMB, Origination, Regulatory, Trump administration /

President Donald Trump on Friday signed the Homebuyers Privacy Protection Act (H.R. 2808), establishing a nationwide ban on the abusive use of trigger leads beginning in March 2026. The legislation had broad mortgage industry support. It cleared the House in June and the Senate by unanimous consent in August, with bipartisan sponsorship from Reps. John

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Does the trigger leads bill opt-in provision wave goodbye to competition?

Consumer Protection, HWmember, IMBs, Lead Generation, Mortgage, Mortgage Broker, Regulatory, Retail Lending /

A long-awaited crackdown on trigger leads is on its way to President Donald Trump’s desk, but not everyone in the mortgage world is celebrating. Nestled in the bill is a provision that’s leading professionals to raise doubts about whether the measure is a consumer safeguard or a competition killer.  “The act will require consumers to

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KW’s Jay Papasan sheds light on rookie agent mistakes

Brokerage, HWmember, Keller Williams, Lead Generation, Podcast, Podcasts, Real Estate, Real Estate Agents /

On this week’s episode of the RealTrending podcast, host Tracey Velt sits down with Jay Papasan — an executive at Keller Williams and co-author of “The Millionaire Real Estate Agent” — to discuss what it takes for new agents to succeed in today’s competitive market. Papasan shares insights from his upcoming book, “The Rookie Real

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