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New Luxury Presence platform combines AI tools and marketing

Agent, Artificial Intelligence, Brokerage, CRM, HWmember, Luxury Real Estate, Marketing, Real Estate, Real Estate Agents, Real Estate Marketing, Technology /

Luxury Presence has introduced a new technology platform designed to consolidate marketing, customer management and advertising tools into a single system for real estate agents. The product — called the Presence Platform — brings together several functions typically handled across multiple vendors, including customer relationship management (CRM), social media marketing, listing advertising and client engagement […]

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HomeCode Reviews launching as ‘Yelp for real estate tech’

Agent, Artificial Intelligence, Brokerage, CRM, HWmember, Real Estate, real estate teams, Real Estate Technology, Technology /

Real estate advisor and author Troy Palmquist is launching HomeCode Reviews, a peer-driven directory and review platform aimed at helping agents, teams and brokerages navigate the fast-growing world of real estate technology. Described by Palmquist as a “Yelp for real estate technology,” the platform combines a searchable directory with editorial analysis, user reviews and in-depth

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AI adoption accelerating across real estate marketing

Agent, Artificial Intelligence, Brokerage, CRM, HWmember, Marketing, Real Estate, Real Estate Agents, Real Estate Marketing, Technology /

In 2025, artificial intelligence (AI) shifted to routine use across the real estate marketing industry, according to a new industry report from Rechat analyzing brokerage surveys and platform performance data. . Brokerages increasingly consolidated listings, customer relationship management (CRM) systems and marketing tools into unified platforms — with industry leaders citing integration as a key

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Dermot Buffini steps down as CEO of Buffini & Company

Agent, CRM, HWmember, People Movers, Real Estate, Real Estate Agents, Real Estate Branding, real estate brokerage, Real Estate Marketing, real estate teams /

After 13 years at the helm, Dermot Buffini is stepping down as CEO of Buffini & Company, according to an announcement on Monday.  In his stead, company founder Brian Buffini will assume the role of chairman and CEO  Dermot Buffini became CEO in 2013. Under his leadership the company has grown globally, reaching real estate

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Rechat partners with SkySlope to add forms, e-signatures to platform

Agent, Artificial Intelligence, CRM, eSignature, HWmember, Partnerships, Real Estate, Technology /

Experience management platform Rechat is partnering with transaction management platform SkySlope, enabling Rechat to expand its capabilities into forms and e-signatures.  The firms announced the partnership on Dec. 23. According to a press release, the partnership is an expansion of Rechat’s transactions ecosystem and functions as an add-on with Rechat Deals. Through the partnership, agents

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Zillow’s Follow Up Boss privacy policy changes spark industry debate

Agent, CRM, HWmember, Real Estate, Technology, Tom Ferry, Zillow /

Zillow Group is making changes to Follow Up Boss’s privacy policy and many in the real estate industry are taking issue with the changes.  Earlier this month, Zillow informed users of Follow Up Boss, which it acquired in 2023, that a new privacy policy is set to go into effect on November 15, 2025. The

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NAR Technology Survey finds AI gaining traction with Realtors

Agent, Artificial Intelligence, ChatGPT, CRM, Cryptocurrency, HWmember, Lead Generation, National Association of Realtors, Real Estate, Technology /

While it may seem that the real estate industry is constantly overwhelmed by new technology tools, the most popular tool among Realtors remains eSignature, according to the National Association of Realtors’ (NAR) 2025 Technology Survey released Thursday.  NAR’s data showed that 79% of survey respondents use eSignature, closely followed by the 75% who reported using

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Insellerate hires Meerschaert as director of customer success

Artificial Intelligence, CRM, HWmember, Insellerate, Mortgage, People Movers, Team Leaders, Technology /

Insellerate, a software and technology company that offers a customer relationship management (CRM) platform for the residential mortgage, debt settlement, insurance and tax industries, announced on Thursday that Christopher Meerschaert has been appointed as its new director of customer service. With more than two decades of experience — including leadership roles at Citi, Growth Works

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eXp Realty introduces CRM of Choice program

CRM, eXp Realty, HWmember, Real Estate, Real Estate Agents, Technology /

eXp Realty has rolled out a new initiative that allows its agents to choose from multiple customer relationship management (CRM) systems, marking a shift in the company’s approach to technology offerings. The program, called CRM of Choice, offers agents the option to select one of three platforms — BoldTrail, Cloze or Lofty — as part

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AI assistant Shilo closes $2.6 million seed funding round

Artificial Intelligence, CRM, HWmember, Real Estate, Technology, Venture Capital, Zillow /

Shilo.ai is going to have an easier time with product development thanks to a $2.6 million seed funding round. The AI assistant firm announced the funding round on Friday.  The round was led by AZ-VC, Arizona’s largest venture capital fund, which was founded by Jack Selby, the managing director of Thiel Capital. “We’re not here

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