Apply Online
Schedule a Call

Real Estate Technology

Cloze Forge platform lets real estate firms ‘vibe code’ custom tools

Artificial Intelligence, Brokerage, HWmember, Real Estate, Real Estate Listings, Real Estate Technology /

Cloze announced Cloze Forge at the 1000WATT Signal conference on Tuesday. It’s a new platform allowing real estate brokerages to build and deploy fully branded digital tools without needing an internal development team. Cloze says Forge enables firms to “vibe-code” custom apps through its Forge Studio tool, powered by Cloze’s unified brokerage data layer, including […]

Cloze Forge platform lets real estate firms ‘vibe code’ custom tools Read More »

Why LOS Integrations Can Slow Mortgage Operations

Contributors, HWmember, Mortgage, Opinion, Origination, Real Estate Technology, Technology /

For years, the mortgage industry wore integrations like a badge of honor. Legacy loan origination systems have hundreds of them, connecting to every vendor, service provider and data source imaginable. The more, the merrier. Sounds impressive? Look closer. Think about the incentives. For a service provider, being integrated into an LOS means easier access to

Why LOS Integrations Can Slow Mortgage Operations Read More »

How independent brokerages can scale tech with AI

Artificial Intelligence, Brokerage, Data & Analytics, HWmember, MLS, Real Estate, Real Estate Technology, Technology /

For many independent real estate brokerages, competing with national franchises’ market insight has long meant a painful choice; stay boutique or surrender your brand and hang a new sign. But Tim Rodland — founder of Rodland Real Estate in The Bahamas — believes artificial intelligence (AI) has changed that calculation entirely. His company is introducing

How independent brokerages can scale tech with AI Read More »

Why agents will ignore your expensive AI tool — and how to fix it

Agent, Artificial Intelligence, Brokerage, HWmember, Ohio, Real Estate, Real Estate Technology, REMAX /

For many real estate brokers, the dream of artificial intelligence (AI)-powered efficiency has crashed against a hard reality; agents are reluctant to use tools that force them to change habits. Tyler Morton — broker-owner of REMAX Victory + Affiliates in Beavercreek, Ohio — learned this lesson the expensive way. After his first AI platform Victoria

Why agents will ignore your expensive AI tool — and how to fix it Read More »

Real estate tech started like streaming and ended as a bundle

Agent, Contributors, HWmember, Opinion, Proptech, Real Estate, real estate teams, Real Estate Technology, Technology /

Remember when Netflix felt like the answer to everything? One price, one app, watch whatever you want. People were ditching cable because the math was obvious. Why pay for 200 channels when $12 a month got you everything you wanted to watch. Simple, cheap, done. Then Disney launched their own thing. Then HBO. Then Paramount,

Real estate tech started like streaming and ended as a bundle Read More »

NextHome targets vendor sprawl with new tech stack options

Brokerage, HWmember, NextHome, Real Estate, Real Estate Marketing, Real Estate Technology, Technology /

Real estate franchisor NextHome has rolled out a new strategic growth model aimed at large, high-performing brokerages and multi-office operators that are struggling with rising technology costs, vendor sprawl and shrinking margins, according to an announcement on Wednesday. The firm said the framework is built for operators that have already achieved scale but need a

NextHome targets vendor sprawl with new tech stack options Read More »

One portal’s share of agent discovery traffic dropped for the first time ever. Here’s why.

Agent, Artificial Intelligence, Contributors, Homes.com, HWmember, Opinion, Real Estate, Real Estate Technology, Realtor.com, Redfin, Technology, Zillow, Zillow Premier Agent /

A benchmark study tracking 8.2 million real estate conversations in AI search models finds that buyer behavior has changed faster than any channel in real estate marketing history. And portals are losing ground because of it. For the first time since AI search tracking began in 2024, Zillow‘s share of agent-discovery traffic declined year over

One portal’s share of agent discovery traffic dropped for the first time ever. Here’s why. Read More »

Building mortgage AI agents that compliance teams can trust

Artificial Intelligence, Contributors, HWmember, Mortgage, Opinion, Origination, Real Estate Technology, Technology /

The mortgage industry is no longer debating whether AI has a role to play. That part is over. The real conversation now is about what kind of AI can work inside a business where decisions must be documented, policies must be followed, and every workflow may eventually be reviewed by risk, audit, or compliance. That

Building mortgage AI agents that compliance teams can trust Read More »

PulteGroup partners with SitecoreAI to bolster its marketing strategy

Homebuilders, Marketing, Marketing & Sales, Real Estate Technology, The Builder's Daily /

PulteGroup this week agreed to join the ranks of homebuilding enterprises that have adopted SitecoreAI, integrating the omnichannel digital content marketing platform into its marketing, sales and CRM tech stack to improve homebuying digital user experience.  SitecoreAI – used by global consumer marketers across a diverse array of business sectors – enables homebuilders to centralize

PulteGroup partners with SitecoreAI to bolster its marketing strategy Read More »

REMAX President Chris Lim on real estate’s inflection moment

Agent, Artificial Intelligence, Brokerage, First-Time Homebuyers, Home Prices, HWmember, Real Estate, Real Estate Technology, REMAX, Technology /

As commission structures evolve and consolidation reshapes the real estate industry, REMAX President Chris Lim said the company is tuning out industry noise and concentrating on its core strengths. He sat down with HousingWire during this week’s REMAX R4 conference in Las Vegas — outlining key partnerships, initiatives and perspective on the current and future

REMAX President Chris Lim on real estate’s inflection moment Read More »