Marketing

Why Panorama Mortgage rebranded as SimplyPMG

Why Panorama Mortgage rebranded as SimplyPMG

In deciding to rebrand its company, Panorama Mortgage Group wanted to emphasize simplicity, said Hector Amendola, its president. Processing Content So SimplyPMG is now what the company will be known as, he said during an interview at the recent Mortgage Bankers Association Secondary and Capital Markets Conference in New York. This takes the place of […]

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The non-agency market is bigger than you think

Call it non-QM, call it non-agency, call it whatever you want. Just don’t call it a niche product anymore. That’s what panelists at the Mortgage Bankers Association’s Secondary and Capital Markets Conference sought to drive home. Processing Content And this business is more than just non-qualified mortgages, they added. “I would even say that about

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Panorama Mortgage Group unifies channels under new name

Panorama Mortgage Group, parent company of several lenders focused on affordable homeownership, is rebranding itself to unite multiple brands under one name, it announced Monday. Processing Content All of the Las Vegas-based company’s channels, including Alterra Home Loans and Travisa Financial, will go by SimplyPMG, which more accurately reflects the company’s mission to guide borrowers

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Momentum MLS adds Rayse as member benefit

Momentum MLS and Rayse announced a new partnership aimed at improving transparency, communication and client engagement throughout the real estate transaction process. The collaboration will provide Momentum MLS subscribers with access to Rayse as a member benefit, giving agents tools to guide buyers and sellers through transactions with real-time updates and structured client communication. The

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Your AI-generated content is showing. (And not in a good way.)

People can sense when unedited AI is being used as content. Let me show you what I mean. Here’s what happens when someone plugs “write about mortgage marketing trends” into one popular AI tool without a second thought: In today’s rapidly evolving digital landscape, mortgage pros struggle to stand out. Old-school marketing isn’t enough anymore.

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Roomvu expands AI marketing platform for agents

Roomvu, a platform for residential real estate agents and brokerages, announced an expansion of its Autonomous Visibility System, a tool designed to automate online marketing and content distribution for real estate professionals. The company said the updated system is intended to address challenges in maintaining consistent local marketing efforts by automating content creation and distribution

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Benutech offers predictive analytics suite for agent and loan officer prospecting

Benutech has launched two predictive analytics products aimed at helping real estate agents and mortgage loan officers identify potential home sellers and refinance candidates before they enter the market. The products, SellScore and RefiScore, are available through the company’s TitleToolbox platform. “SellScore and RefiScore give our clients the ability to stop guessing and start closing,”

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Estridge launches 345-acre Millbrook MPC in West Lafayette

WEST LAFAYETTE, Ind. – Estridge Homes has broken ground on Millbrook, a 345-acre master-planned residential and mixed-use community in West Lafayette that will bring more than 1,000 new for-sale and rental homes to one of Indiana’s most active university growth corridors, the company announced. According to the April 28 announcement, Millbrook is planned for approximately

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UWM posts strong Q1 in the midst of Two Harbors battle

UWM Holdings, locked in a battle with CrossCountry for Two Harbors Investment, had a banner first quarter, with GAAP net earnings of $170.4 million. Processing Content This compared with $165.5 million in the fourth quarter, and a net loss of $247 million for the first quarter of 2025. Addressing the transaction, Chairman, CEO and President

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New Luxury Presence platform combines AI tools and marketing

Luxury Presence has introduced a new technology platform designed to consolidate marketing, customer management and advertising tools into a single system for real estate agents. The product — called the Presence Platform — brings together several functions typically handled across multiple vendors, including customer relationship management (CRM), social media marketing, listing advertising and client engagement

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