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Gen Z

First-time homebuyers’ shrinking presence — what it means for real estate agents

Affordability, Agent, Baby Boomer, Better Homes and Gardens Real Estate, Compass, First-Time Homebuyers, Gen X, Gen Z, HWmember, Millennials, Mortgage Rates, Real Estate, REMAX /

The share of first-time homebuyers has fallen to 21% of all transactions — the lowest level since the National Association of Realtors (NAR) began tracking the data in 1981. For real estate agents, the shift is not a temporary blip. It’s a structural change reshaping how agents build their businesses, talk about value and prepare […]

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As AI in housing grows, buyers demand transparency and to keep humans in the loop

Artificial Intelligence, Baby Boomer, Cotality, Gen X, Gen Z, Homebuyers, Housing Market, HWmember, Millennials, Mortgage, Real Estate, Technology /

Three in four homebuyers assume artificial intelligence already plays a role in the homebuying process, but most still want humans making or verifying key decisions, according to a new global survey from property data firm Cotality. Its AI in Housing 2026 Report, released Thursday, finds that 75% of buyers expect AI to be embedded somewhere

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FirstHome IQ highlights financial literacy gaps among young homebuyers

Affordability, First-Time Homebuyers, Gen Z, Housing Market, HWmember, Millennials /

FirstHome IQ says that millennials and Generation Z face significant gaps in financial knowledge and trust as they approach homebuying age, according to the group’s newly released 2025 Impact Report. The report outlines widespread uncertainty among younger homebuyers — noting that most never received formal financial literacy education. According to the findings, 93% of millennials

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Homeownership remains top goal despite affordability concerns

Affordability, First-Time Homebuyers, Gen Z, Home Prices, Homebuyers, HWmember, Millennials, Mortgage Rates, Real Estate, REMAX /

Homeownership remains a top goal for Americans despite a challenging housing market, according to a new consumer survey from REMAX — highlighting affordability concerns, lifestyle priorities and community preferences as keys in shaping the plans of prospective buyers. Although 88% of respondents said they’re likely to purchase a home in 2026, 71% reported delaying plans

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How parents use home equity to help adult children buy homes

Baby Boomer, First-Time Homebuyers, Gen Z, Home Equity, HWmember, Retirement, Reverse /

Older Americans hold more than $14 trillion in home equity — nearly half the size of the U.S. economy. And while seniors can benefit from tapping their equity through a reverse mortgage product, they can also use the loan proceeds to help family members who might be struggling to afford homeownership. Earlier this week, The

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Home affordability delaying life milestones for aspiring buyers

Affordability, Anywhere, Brokerage, Coldwell Banker, First-Time Homebuyers, Gen Z, Homebuyers, Housing Market, HWmember, Millennials, Real Estate /

Coldwell Banker Real Estate has released its 2025 American Dream Report, finding that a majority of aspiring homeowners are postponing at least one major life decision — marriage, children, career changes, and even pet ownership — until they can afford to purchase a home. The company commissioned The Harris Poll to survey more than 3,000

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Generational gaps in retirement plans for small-business owners

Gen X, Gen Z, HWmember, Millennials, Retirement, Reverse /

A report released Monday by Capital Group found large disparities between various generations of entrepreneurs and the retirement options available to them. The Small Business America report — based on an April 2025 survey of 1,000 small-business owners regarding their outlook and readiness to offer retirement benefits — found that overall business optimism is high

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Real estate leaders praise federal housing action, stress first-time buyer help

Affordability, Brokerage, Fannie Mae, FHFA, First-Time Homebuyers, Freddie Mac, Gen Z, HUD, HWmember, Millennials, NextHome, Politics, Real Estate, The White House /

For Keith Robinson, co-CEO of NextHome, the surge of federal attention on the housing shortage is a positive first step — but one that must be tempered by patience and practicality. “I’m ecstatic that it’s a conversation now, because that’s the first step,” Robinson said. “It’s gone from no one talking about it to it’s

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Gen Z homeowners report higher insurance company dissatisfaction

First-Time Homebuyers, Gen Z, Homebuying, Homeowners insurance, HWmember, Real Estate /

A new survey from Kin Insurance suggests that Gen Z homeowners are less satisfied with their home insurance providers than older generations, citing poor customer service and claims experiences rather than cost as their main frustrations. Findings highlight a growing disconnect between digital-native Gen Z homeowners — born between 1997 and 2012 — and the

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Younger homeowners seek to redefine property ownership

Connecticut, Gen X, Gen Z, Homebuyers, HWmember, Millennials, Real Estate, Realtor.com /

Over the next two decades, roughly $124 trillion will move from baby boomers to younger generations, according to Cerulli Associates. For many millennials — amid climate anxiety and financial uncertainty — that inheritance is prompting a new question; what should ownership mean? In Norwalk, Conn., Austin and Allison McChord are testing an answer. “The first

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