A benchmark study tracking 8.2 million real estate conversations in AI search models finds that buyer behavior has changed faster than any channel in real estate marketing history. And portals are losing ground because of it. For the first time since AI search tracking began in 2024, Zillow‘s share of agent-discovery traffic declined year over […]
CoStar Group founder and CEO Andy Florance purchased over 70,000 securities belonging to his firm last Friday. A Form 4 filed with the Securities and Exchange Commission on Monday shows that Florance purchased non-derivative securities from the open market. According to the filing, Florance acquired a total of 71,430 securities via two transactions, one which
CoStar CEO Andy Florance buys over 70,000 shares Read More »
With more companies signing on to pre-marketing platforms, it appears that the new trend of pre-marketing listings is here to stay, at least for the moment. While the notion of a coming soon listing is nothing new, with numerous MLSs across the country offering some variation of this status, more and more listing portals and
Pre-marketing listings grows across Compass, Zillow and eXp Read More »
At a time when real estate industry leaders seem to be more conflicted than ever, one idea has emerged that everyone from Homes.com to Zillow, to eXp Realty and Compass can agree on: pre-marketing coming soon listings. What does that mean for the MLSs and will it invite more federal scrutiny? The resurgence of coming soon
The ground just shifted: coming soon listings are taking over real estate Read More »
The private listings debate just got louder. Howard Hanna Real Estate Services has launched HannaList, an internal listing network that allows Howard Hanna agents to share listings exclusively with Howard Hanna buyer agents before those properties ever reach the MLS. Combined with what Compass has built since acquiring Anywhere, two of the industry’s most significant
HannaList adds fuel to the escalating private listings war Read More »
Despite recording the 59th consecutive quarter of double-digit revenue growth during the fourth quarter of 2025, with revenue jumping 27% to $900 million, CoStar Group’s financial results may not have been as strong as many expected given the firm’s recent rhetoric about how well the company is performing. During the quarter, net income fell from
CoStar touts Homes.com momentum and AI gains as profits dip in Q4 Read More »
It’s a story of frustration that many buyers and agents can relate to. Buyers repeatedly reaching out to listing agents to see properties, only to receive no response. Calls go unanswered, questions linger and access to homes stalled. That frustration is real and deserves acknowledgment. Consumers should expect timely communication and professional conduct. Where the
‘Your listing, your lead’ isn’t the problem — professionalism is Read More »
The pressure of even more activist investors does not appear to be enough to cause CoStar Group to change its stance on Homes.com. The Andy Florance-led firm responded to a letter sent by activist investors at D.E. Shaw & Co., LP. in a press release on Thursday, in which the company reiterated its commitment to
CoStar rebuffs D.E. Shaw, Third Point on Homes.com divestment Read More »
Investors at D.E. Shaw & Co., L.P. are joining Third Point Investments in calling for CoStar to either divest or shut down Homes.com. On Wednesday, Edwin Jager and Michael O’Mary, two managing directors at D.E. Shaw, sent an open letter to CoStar Group’s board or directors, expressing their “continued disappointment” with what they say is
More activist investors push CoStar to exit Homes.com business Read More »
As interest rates ease and buyer demand returns, real estate agents face a critical moment to reestablish visibility and trust before clients are ready to transact. Winning listings in a rebounding market requires agents to show up with purpose, be consistent, and be where clients are looking for information about buying. Chris Mumford, VP and
Homes.com outlines digital branding strategies agents need to win in a rebounding market Read More »