Companies that stay grounded in a clear identity are better positioned to make smart decisions than those that chase every new trend, said Keller Williams executive Sandra Howard — speaking at HousingWire’s The Gathering in Austin, Texas. Addressing an audience of real estate and mortgage leaders, she argued that most firms operate in the same […]
I recently got a question from Real Estate Writer Michele Lerner for Florida Realtor magazine that cut right to the chase of this technological moment: Can AI replace real estate agents? Here’s my answer: Not yet. And maybe not ever, but not because I’m anti-tech. Quite the opposite. I’m an early adopter. I love tools
Why AI is still a subpar real estate agent replacement Read More »
On April 6, 2026, four astronauts aboard NASA’s Artemis II mission did something no human being had ever done in the history of our species. They traveled 252,756 miles from Earth, shattering a record that had stood since 1970, when the crew of Apollo 13 was pushed to that distance not by triumph, but by
Virtual staging — once a simple tool for digitally adding furniture — is rapidly evolving into a powerful and sometimes controversial force in real estate marketing as artificial intelligence (AI) reshapes what’s possible. To understand where the line is drawn between enhancement and misrepresentation, it helps to start with the people who enforce the rules.
When listings lie: AI staging pushes real estate into an ethics gray zone Read More »
Visibility used to win. Now it’s just noise. For the past 20 years, real estate agents have been told the same thing: build your personal brand. Post consistently. Shoot video. Be everywhere. The belief was simple — if people saw you often enough, they would eventually do business with you. And for a while, that
AI killed the real estate agent personal brand — now what? Read More »
One truth stands clear: real estate sales are built on trust, not persuasion. Yet, many agents still wrestle with outdated sales tactics, focusing on pushing products rather than understanding client needs. The most successful agents, however, don’t sell at all. Instead, they lead with influence and trust, employing a methodology that empowers clients, builds lasting
The power of leading with influence in real estate sales Read More »
So, you finally discovered ChatGPT, Claude or whatever shiny AI toy your nephew told you about. Congrats! You’re officially part of the future of marketing! Ok. Not really. Not the way you’re doing it. Here’s a scene being played out way too often lately. Someone types “write me a LinkedIn post about title insurance” into
Let’s be real. We can do better when it comes to using AI in marketing. Read More »
Rayse has partnered with OneKey Multiple Listing Service (MLS) to offer its agent value and transparency platform as an enhanced member benefit to more than 43,000 Realtors serving Long Island, Manhattan, the Hudson Valley and the broader New York metropolitan area. OneKey MLS is the largest Realtor-run MLS in the state of New York —
Rayse, OneKey MLS partner on agent value tools in New York Read More »
Here’s something I’ve been turning over in my head as we grind our way into Spring Selling 2026 — one that feels especially relevant for homebuilders and every functional leader who’s trying to steer a business through a tougher, noisier, more skeptical market: If your marketing only works when everything goes right, it’s not a
Stop marketing moments; start designing systems Read More »
Demand that is awakened — lit by a flame, chasing a well-deserved dream home — is fundamentally different from demand sparked by being a rental refugee, where the walls have closed in and every monthly payment feels like a frittered-away sum that could have done more. Serving both customers today increasingly looks like operating in
Taylor Morrison’s 2026 rebalance: romance over discounts Read More »