.RealEstate — an official partner of the National Association of Realtors (NAR) — has launched a unified digital platform designed to help real estate professionals build and manage their online presence. The launch follows the company’s rebrand from Get.Realtor in August 2025 and marks a shift from a domain-focused offering to a broader digital branding […]
NAR, .RealEstate helping Realtors build online presence Read More »
It’s time to level up your real estate marketing game. But where do you begin? We know you didn’t get into real estate for the love of marketing or tech. Our team of licensed agents and brokerage marketers reviewed dozens of products for this comprehensive guide to the best real estate marketing tools, focusing on
21 must-have real estate marketing tools for 2026 Read More »
The real estate industry is entering a decisive window as agentic AI moves from novelty to infrastructure. WAV Group’s new strategic white paper lays out how autonomous systems capable of planning, reasoning and executing multi-step workflows will reshape how brokers, agents, MLSs and vendors operate. Unlike generative tools that answer prompts, agentic AI proactively manages
Agentic AI sets 36-month clock for real estate power shift Read More »
As interest rates ease and buyer demand returns, real estate agents face a critical moment to reestablish visibility and trust before clients are ready to transact. Winning listings in a rebounding market requires agents to show up with purpose, be consistent, and be where clients are looking for information about buying. Chris Mumford, VP and
Homes.com outlines digital branding strategies agents need to win in a rebounding market Read More »
In 2025, artificial intelligence (AI) shifted to routine use across the real estate marketing industry, according to a new industry report from Rechat analyzing brokerage surveys and platform performance data. . Brokerages increasingly consolidated listings, customer relationship management (CRM) systems and marketing tools into unified platforms — with industry leaders citing integration as a key
AI adoption accelerating across real estate marketing Read More »
The housing market continues to test patience: inventory remains constrained in many regions, buyer and seller activity is starting to normalize and interest rates still shape consumer hesitation (but that may be changing!) By conventional measures, momentum feels limited. Yet beneath those conditions, a different signal is emerging; one that may prove more predictive than
Why real estate agent confidence is a leading indicator for 2026 Read More »
After 13 years at the helm, Dermot Buffini is stepping down as CEO of Buffini & Company, according to an announcement on Monday. In his stead, company founder Brian Buffini will assume the role of chairman and CEO Dermot Buffini became CEO in 2013. Under his leadership the company has grown globally, reaching real estate
Dermot Buffini steps down as CEO of Buffini & Company Read More »
Mortgage marketing has been hooked on a single lever — rate — for far too long. In a category as cyclical and commoditized as ours, chasing a number that whipsaws with macro forces is a race to the bottom. The shift that matters now is from price-forward messages to people-first experiences: trust, guidance, and partnership
The evolution of mortgage marketing: From rates to relationships Read More »
Mortgage marketing is stuck in 2008. Not because the tactics are old. We have webinars instead of lunch-and-learns, sponsored posts instead of postcards. The problem isn’t outdated tools. It’s the mindset, the fact that most of us never really learned how to market in the first place. That’s not an indictment of the people doing
Stop marketing like it’s 2008: You’re invisible Read More »
Fathom Holdings has sold its LiveBy assets to Move Concierge for $3 million — with an additional $300,000 in expected annual contingent payments tied to data-sharing agreements. Fathom will retain access to the LiveBy platform for five years while Move Concierge extends its services to all Fathom agents. Both companies will make their services available
Fathom Holdings sells LiveBy assets to Move Concierge for $3M Read More »