As the year winds down, most real estate agents feel the pull to jump straight into 2026 real estate goal-setting mode. New targets, fresh marketing campaigns, ambitious listing goals—it’s all very energizing. Not so fast. Here’s what I’ve learned in nearly 30 years in this business: the most successful agents pause first. They look back […]
How top agents use 2025 lessons for smarter 2026 business goals Read More »
For almost 40 years of training real estate agents, one truth has stood out above the rest: memorized scripts don’t move people. In fact, they can actually hold you back and hurt your business. I’ve long been called the “godfather of metaphors and analogies,” and for good reason — it’s the basis of all my coaching. Why metaphors beat memorized scripts The
Real estate agents: throw away the scripts and speak from the heart Read More »
RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of
RE/MAX accelerates real estate innovation with AI and technology Read More »
Picture this: a Realtor® walks into a new-home sales office, client in tow, ready to collaborate. The builder’s rep glances up from the desk, wary smile in place. Both sides want the same thing — a sold home — but the air crackles with tension. That moment, repeated across the country, defines one of housing’s
Realtor-builder collaboration survey reveals key frustrations Read More »
Real estate coaching firm Tom Ferry and Josh Altman, the Beverly Hills-based Million Dollar Listing agent, are teaming up to launch The Altman Advantage. This new program provides more agents direct access to training and mentorship for a $99 per month subscription fee. “We’ve worked exclusively with the top-producing agents in the industry for years,”
Tom Ferry, Josh Altman launch new coaching program Read More »
Renovation technology firm Revive has introduced new tools and features for its artificial intelligence (AI) platform, Revive AI. Leaders said enhancements are designed to give real estate professionals greater visibility into client activity, as well as more control over branding and outreach. The platform — formerly known as Revive Vision AI — will see updates
Revive expands, renames agent AI platform Read More »
HomeSmart announced a new brand identity at its annual Ignite: Growth Summit 2025, marking the company’s 25th anniversary. The rebrand includes an updated logo, visual design and messaging that leaders said reflect HomeSmart’s evolution and ongoing focus on supporting agents. HomeSmart ranks No. 11 by transaction sides and sales volume on the 2025 RealTrends Verified
HomeSmart unveils new brand identity Read More »
It’s almost that time of year! The leaves are starting to turn, kids are back in school and the fall real estate market is in full swing. We have only three months until the end of the year, so if you’re looking to close a few more deals and fill your pipeline for the spring,
14 spooktacular Halloween real estate marketing ideas Read More »
Your realtor headshot is usually the first thing a client sees. It could be on your website, a yard sign and/or your social media profiles. But, long before you meet in person, people are already forming an opinion about whether you look trustworthy, approachable and professional. The good news is you don’t have to love
12 realtor headshots tips to look professional and showcase your brand (+ examples) Read More »
Leading Real Estate Companies of the World (LeadingRE) has added Rejig.ai to its Solutions Group, a collection of preferred business resources available to its global network of 550 real estate firms. Rejig.ai provides automated digital marketing tools for real estate agents, teams and brokerages. Its platform supports multiple channels — offering services such as artificial
LeadingRE adds Rejig.ai to preferred vendor program Read More »