After seeing an uptick in sales last year, the nationwide new home market experienced a sharp drop in new home sales activity in January, according to the U.S. Census Bureau’s New Residential Sales report released on Thursday. Economists say that this could be a momentary drop due to extreme weather conditions, or that the sales […]
January new home sales fall 17.6%, weather and rates in focus Read More »
The National Association of Home Builders (NAHB)/Wells Fargo Cost of Housing Index, released on Thursday, indicates that housing affordability slightly improved in 2025 as new home prices decreased nationwide and mortgage rates steadily declined during the second half of the year. The quarterly index shows that the average family needed to spend 34% of their
NAHB data maps modest housing affordability gains in 2025 Read More »
PulteGroup this week agreed to join the ranks of homebuilding enterprises that have adopted SitecoreAI, integrating the omnichannel digital content marketing platform into its marketing, sales and CRM tech stack to improve homebuying digital user experience. SitecoreAI – used by global consumer marketers across a diverse array of business sectors – enables homebuilders to centralize
PulteGroup partners with SitecoreAI to bolster its marketing strategy Read More »
A delayed December new-home sales release showed a slight increase in 2025 over a year earlier, but median new-home sales prices decreased, reflecting a challenging homebuilding market weighed down by cost reductions, elevated incentives and a slower-than-expected sales pace. “New home sales ended 2025 on a mixed but resilient note, signaling steady underlying demand despite
2025 new-home sales inched up; concessions weakened prices Read More »
While homebuilder sentiment remains subdued after a 12-month grind that hasn’t quite let up, Robert Dietz, Chief Economist for the National Association of Home Builders, offered “guarded optimism” in his take on housing economics’ complex set of market drivers. In other words, the worst of the worst may be over, but don’t expect a switch
Wary optimism sparks new-home outlook … but grind may linger Read More »
Here’s something I’ve been turning over in my head as we grind our way into Spring Selling 2026 — one that feels especially relevant for homebuilders and every functional leader who’s trying to steer a business through a tougher, noisier, more skeptical market: If your marketing only works when everything goes right, it’s not a
Stop marketing moments; start designing systems Read More »
For builders, particularly in the Sun Belt, the challenge from the get-go in 2026 will be to work through surplus entry-level inventory. As monthly-payment affordability pressures from high mortgage rates and home prices plague first-time buyers, solving this supply imbalance will only occur gradually. The wait, however long, will be both a test of patience
Barrier to entry: builders’ first challenge is to work through a glut Read More »