Among the changes mortgage businesses are trying to adjust to in the age of artificial intelligence, marketing strategy could turn out to be the trickiest to understand and implement. Processing Content AI has ushered in a new landscape for digital marketing across all types of businesses, and where search-engine optimization once governed how companies made […]
AI is changing the rules of mortgage industry marketing Read More »
A federal judge has certified a class of borrowers in a pay-to-pay lawsuit against Dovenmuehle Mortgage, opening the servicer to a larger legal battle with potentially thousands of consumers. Processing Content U.S. Chief District Judge Catherine C. Eagles granted George Custer’s motion for class certification last week, after he filed his complaint in April 2024.
Dovenmuehle pay-to-pay plaintiffs win class certification Read More »
Availability of for-sale inventory shrank at its quickest pace in over two years last month, as new home listings also landed at their lowest level since mid 2024, according to Redfin. Processing Content Active listings decreased 1.4% from October, the largest seasonally adjusted drop since June 2023. The number doubled the previous month’s 0.7% pace
Housing inventory sees steepest drop in over two years Read More »
Hearing talk about home prices falling? That may leave you worried about whether your house is losing value. But here’s what you need to know. While some local markets have seen small price dips this year, home prices are not falling nationally. So, don’t let the headlines scare you. The vast majority of the country
Headlines Have You Worried about Your Home’s Value? Read This. Read More »
The National Reverse Mortgage Lenders Association (NRMLA) is urging the Consumer Financial Protection Bureau (CFPB) to revise proposed changes to federal fair lending rules, warning that the agency’s approach could undermine reverse mortgages by restricting the permissible use of age in credit programs. In a comment letter submitted to the CFPB on Dec. 15, the
NRMLA urges CFPB not to restrict age-based programs like reverse mortgages Read More »
Companies across all industries, including homebuilding, have walked back their DEI rhetoric or reduced their public disclosures of diversity, equity, and inclusion programs over the last year. The retreat stands as a signal that activist investors and federal pressure are having an impact on such initiatives. Homebuilders navigating this issue tread a delicate path. They
Under pressure, public homebuilders rebrand or mute DEI stance Read More »
Demand for debt-service-coverage ratio (DSCR) loans grew in 2025 as tight housing inventory and a rising share of nontraditional wage earners pushed more borrowers toward alternative products. The demand was contagious across the industry. In November, Rocket Pro announced the launch of its first DSCR product for investment properties, marking a turning point as companies
DSCR mortgages are grabbing the spotlight. They’ll gain speed in 2026 Read More »
In an industry known for rapid disruption and short-lived platforms, Florida Realtors® stands apart for its uncommon longevity in real estate technology. In 2026, the organization will mark 25 years of Tech Helpline and 15 years of Form Simplicity — along with the recent launch of Sabal Sign, its in-house e-signing platform — together forming
The long game: How Florida Realtors® created a sustainable real estate tech ecosystem Read More »
Mortgage marketing has been hooked on a single lever — rate — for far too long. In a category as cyclical and commoditized as ours, chasing a number that whipsaws with macro forces is a race to the bottom. The shift that matters now is from price-forward messages to people-first experiences: trust, guidance, and partnership
The evolution of mortgage marketing: From rates to relationships Read More »
This is the final Housing Market Tracker article for 2025 and we’re going to tackle why the inventory growth rate has been cut in half this year. At one point, we had over 30% year-over-year growth, and that number is now down to 13.54%. Why is this the last tracker of the year? I don’t
Why did the growth rate of housing inventory drop by half this year? Read More »