A benchmark study tracking 8.2 million real estate conversations in AI search models finds that buyer behavior has changed faster than any channel in real estate marketing history. And portals are losing ground because of it. For the first time since AI search tracking began in 2024, Zillow‘s share of agent-discovery traffic declined year over […]
CoStar Group founder and CEO Andy Florance purchased over 70,000 securities belonging to his firm last Friday. A Form 4 filed with the Securities and Exchange Commission on Monday shows that Florance purchased non-derivative securities from the open market. According to the filing, Florance acquired a total of 71,430 securities via two transactions, one which
CoStar CEO Andy Florance buys over 70,000 shares Read More »
Nearly all veterans who have used a VA home loan, 98%, say they’re satisfied with the experience. Almost half say they couldn’t have purchased a home without it. And more than two-thirds of veterans and service members who don’t yet own a home call homeownership a major life milestone. The motivation is there. The benefit
Veterans cite upfront costs as top VA loan barrier in 2026 Read More »
Mortgage lenders are rushing to adopt AI, but many are repeating a familiar mistake: using new technology to accelerate old processes. Faster paper-pushing isn’t transformation. AI presents an opportunity to go further—but only if lenders approach it correctly. In mortgage lending, intelligent AI means removing the paper, moving beyond simple automation, orienting technology around measurable
Generic AI won’t fix mortgage lending. Intelligent AI will. Read More »
The 2026 housing market is entering a new phase, shaped less by structural constraints and more by external forces influencing buyer confidence. At this year’s annual Forum for Housing Executives, hosted by Builder Advisor Group and Avila Real Estate Capital, more than 80 C-level leaders gathered to assess the housing market trends for 2026 and
UWM Holdings Corp. is challenging Two Harbors Investment Corp.’s board after it rejected a $12 per share acquisition proposal in favor of an $11.30 per share deal with CrossCountry Mortgage LLC, issuing a lengthy response that questioned the board’s analysis and process. In a statement on Monday, UWM said “the TWO Board’s interpretation of the numbers
UWM slams Two Harbors board over $12 offer rejection Read More »
“Where’s the upside here?” That’s the question Steve Murray, the co-founder of RealTrends Consulting, keeps coming back to as the industry digests The Real Brokerage’s acquisition of REMAX — and it’s the same question investors appeared to answer swiftly. On the day of the announcement, Real’s stock plunged to $2.02 per share, with trading volume
Real-REMAX deal: complementary models or culture clash? Read More »
The story of American homebuilding is mostly one of bootstrapped businesses. They mostly get forged in hard circumstances, with a single, almost instantaneous reckoning that there are no shortcuts to success … or even to being around in five years, fighting to achieve it. It requires leaders willing to take risks across land, capital, construction,
The Gathering takeaway: how Olivia Clarke Homes wins in DFW Read More »
Onity Group announced downscaled servicing-rights sales in its Finance of America agreement and reported a drop in earnings due to interest rate and delinquency-related pressures on Tuesday. Processing Content Net income to common shareholders was $7 million, compared with a S&P Capital IQ Pro consensus estimate of $17.8 million. Onity had earned $126 million in
Onity Group reduces scope of Finance of America pact Read More »
When doing these surveys over the years a common comment we receive is that they reward those who have high unpaid principal balance totals because they get their loans from areas with elevated home prices. Processing Content To recognize those who do plenty of business, but whose results are not seen in the dollar totals,
2026 Top Producers by number of loans originated Read More »