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Artificial Intelligence

KBW says UWM is well positioned despite market pressures

Artificial Intelligence, HWmember, Keefe, Bruyette & Woods, LendingLife, Mortgage, Mortgage Broker, Origination, Servicing, Subservicer, United Wholesale Mortgage /

Analysts at Keefe, Bruyette & Woods (KBW) said UWM Holdings Corp., the publicly traded parent company of United Wholesale Mortgage (UWM), is positioned for continued growth despite elevated interest rates. It points to expanded broker market share, in-house technology investments and a push to bring mortgage servicing operations fully in-house. In a research note published […]

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Before you paste AI copy into the MLS, run this checklist

Agent, Artificial Intelligence, Contributors, HWmember, MLS, Real Estate, Real Estate Marketing /

AI is proving valuable in real estate marketing, quickly turning rough notes into first drafts and maintaining message consistency across channels. It helps solo agents match output from larger brokerages. Used effectively, AI is a practical tool that frees agents to focus on pricing, advising, negotiating and detail management that drive transactions. But efficiency does

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Real estate consolidation shifts from brands to tech ecosystems

Anywhere, Artificial Intelligence, Brokerage, Compass, eXp Realty, eXp World Holdings, HWmember, Leo Pareja, Mergers and Acquisitions, NextHome, Real Estate, REMAX, Tamir Poleg, Technology, The Real Brokerage /

The real estate industry is entering a new era of consolidation where technology infrastructure — not just brand scale — is becoming the primary driver of enterprise value. Recent acquisitions by Compass, eXp World Holdings and The Real Brokerage illustrate how brokerages increasingly view proprietary software, artificial intelligence (AI) and integrated operational systems as future

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Newrez rolls out AI consumer-facing guide in ChatGPT

Artificial Intelligence, Industry News, Mortgage technology, Originations /

After recently touting the cost savings it expects artificial intelligence to deliver, mortgage lender Newrez announced the launch of an AI-backed borrower-assistance tool within ChatGPT.  Processing Content Dubbed Rezi Mortgage Assistant, the lender’s large language-model guide sits squarely within OpenAI’s generative chatbot platform. Output from the assistant is based on Newrez’s internal underwriting guidelines and

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Your AI-generated content is showing. (And not in a good way.)

Artificial Intelligence, Contributors, HWmember, Marketing, Opinion, Real Estate Marketing /

People can sense when unedited AI is being used as content. Let me show you what I mean. Here’s what happens when someone plugs “write about mortgage marketing trends” into one popular AI tool without a second thought: In today’s rapidly evolving digital landscape, mortgage pros struggle to stand out. Old-school marketing isn’t enough anymore.

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MeridianLink expands AI offerings as volume, customer growth accelerate

Artificial Intelligence, HWmember, MeridianLink, Mortgage, Mortgage applications, Technology /

MeridianLink, a provider of digital lending and data-driven decisioning solutions, announced on Tuesday that it is expanding its platform with new artificial intelligence capabilities and continued growth in its mortgage business. The company launched MeridianLink Intelligence, an embedded AI offering within its MeridianLink One platform. The system, nicknamed “Millie,” deploys role-based AI agents designed to

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What lenders are really saying about efficiency in 2026

Artificial Intelligence, Contributors, HWmember, Lenders, Mortgage, Opinion, Technology /

If you want to understand where the mortgage industry is headed, spend a few days listening to lenders at gatherings like ICE Experience, HousingWire’s The Gathering or Texas MBA’s annual convention when they are not presenting, not pitching and not on panels. Spend time in the hallways. At the booths. In the quiet conversations between

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AI agent aims to reshape how builders screen sites, spot deal risk

Artificial Intelligence, Homebuilders, HWmember, Land, Proptech, Residential Real Estate, Technology, The Builder's Daily /

Warren Buffett, no stranger to the residential real estate business and to the incalculable role of homebuilding and development within it, is quoted as saying, “Valuing a business is part art and part science.” Buffett would appreciate the throughline from his broader mantra to its direct applicability to land valuation, a bulwark of any-sized homebuilding

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Huntington & Ellis rolls out Smart by h&e to support agents in deals

Artificial Intelligence, Brokerage, HWmember, Nevada, Real Estate, Technology /

Real estate firm Huntington & Ellis has launched Smart by h&e, a proprietary artificial intelligence platform built in-house to support agents across every stage of a real estate transaction, the company announced on Friday. The tool is trained on the brokerage’s internal standards, Nevada-specific practices and compliance workflows. It is designed to help agents simplify

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Roomvu expands AI marketing platform for agents

Artificial Intelligence, HWmember, Marketing, Real Estate, Real Estate Agents, Technology /

Roomvu, a platform for residential real estate agents and brokerages, announced an expansion of its Autonomous Visibility System, a tool designed to automate online marketing and content distribution for real estate professionals. The company said the updated system is intended to address challenges in maintaining consistent local marketing efforts by automating content creation and distribution

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