Every few years, the real estate industry gets a jolt that sends agents scrambling to reassess their careers and where they hang their license. The current wave of consolidation — eXp acquiring Next Home, Real acquiring Remax, Compass acquiring Anywhere — is the latest version of that jolt. And if the conversations I’m having with […]
Brokerage consolidation is not the threat, weak relationships are Read More »
For many real estate brokers, the dream of artificial intelligence (AI)-powered efficiency has crashed against a hard reality; agents are reluctant to use tools that force them to change habits. Tyler Morton — broker-owner of REMAX Victory + Affiliates in Beavercreek, Ohio — learned this lesson the expensive way. After his first AI platform Victoria
Why agents will ignore your expensive AI tool — and how to fix it Read More »
For decades, the iconic gold blazer was synonymous with the CENTURY 21 Real Estate brand. From appearances in television shows like Gilmore Girls to movies like WarGames and the 1984 Ghostbusters film, the gold blazer was a hallmark of the real estate industry and a marketing calling card for real life CENTURY 21 agents, helping
After disappearing for a time after the launch of the initial test last December, real estate listings are back in mobile Google search results in some markets. Just like the initial test, listings appear under sponsored search results, and they include a full property detail page, links to request a tour, contact an agent and,
Google brings real estate listings back to mobile search Read More »
Prior to widespread internet usage, when consumers could only find out about homes for sale through yard signs or accessing an MLS listing book by working with a broker, agents viewed listings as a marketing asset. However, this view evolved as the internet made it easier for consumers to access information about homes for sale.
The battle for listings: How brokerages are reclaiming their data Read More »
Midwest Real Estate Data (MRED) is threatening to suspend its listing data feeds to Zillow Group websites, including Zillow.com and Trulia.com, unless Zillow cures what the MLS says is a material breach of its license agreements by late Tuesday. In an announcement on Monday, the Illinois-based MLS said it will cut off Zillow’s IDX and
Zillow seeks injunction as MRED threatens data feed cutoff Read More »
Mayi de la Vega and Daniel de la Vega, the leaders behind luxury brokerage ONE Sotheby’s International Realty, have announced the company’s expansion into New Jersey through the acquisition of the 80-year-old Callaway Henderson Sotheby’s International Realty. The move connects two longtime family-led affiliates within the Sotheby’s International Realty network and creates a new luxury
ONE Sotheby’s International Realty expands into New Jersey Read More »
Redfin has launched Redfin Early Access, a new search category on Redfin.com and its app that surfaces pre-market and “coming soon” listings that are not yet broadly available on other major real estate sites, the company said in an announcement Monday. The new category aggregates two kinds of inventory: Redfin Coming Soon listings that appear
Redfin Early Access adds pre-market and coming soon listings Read More »
The real estate industry is entering a new era of consolidation where technology infrastructure — not just brand scale — is becoming the primary driver of enterprise value. Recent acquisitions by Compass, eXp World Holdings and The Real Brokerage illustrate how brokerages increasingly view proprietary software, artificial intelligence (AI) and integrated operational systems as future
Real estate consolidation shifts from brands to tech ecosystems Read More »
Much of the conversation surrounding the recent wave of real estate industry consolidation has focused on how these mergers and acquisitions will impact things like market share and private listings, as well as companies’ finances. But how exactly will the newly formed mega brokerage entities impact their agents? Well that depends on who you ask.
Beyond the merger: Are real estate agent splits and autonomy the next battleground Read More »