Brokerage

KW’s Sandra Howard: Why tough markets expose weak branding and how to prevent strategic drift

Companies that stay grounded in a clear identity are better positioned to make smart decisions than those that chase every new trend, said Keller Williams executive Sandra Howard — speaking at HousingWire’s The Gathering in Austin, Texas. Addressing an audience of real estate and mortgage leaders, she argued that most firms operate in the same […]

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The Gathering: Sue Yannaccone says scale can be a ‘super power’ as brokerages consolidate

As the real estate brokerage space continues to consolidate, creating large national firms with massive scale, critics have claimed this move will lead to a homogenization of formerly disparate brands.  However, Sue Yannaccone, who was recently promoted to chief operations officer of Compass International Holdings (CIH) the parent company of Compass, @properties, Christie’s International Real

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Reside outlines growth strategy at first event since acquisition

The recent Reside Oceanside Mastermind Conference in Florida marked the first major in-person gathering for the brokerage-agnostic coaching platform since it was acquired by Robert Palmer — who leads LPT Realty and its parent LPT Aperture Holdings. Attendees included team leaders, coaches and brokerage operators from across the U.S. and Canada. Palmer, who announced the

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Keller Williams names Christopher Brodhead chief revenue officer

Keller Williams Realty has hired Christopher Brodhead as chief revenue officer, a new role that will oversee revenue growth strategy across the real estate franchise’s ecosystem, according to an announcement on Tuesday In this role Brodhead will be responsible for aligning Keller Williams’ revenue-driving functions under a unified growth plan intended to support agents, franchises

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LPT Realty’s Robert Palmer on growth, mortgage independence

LPT Realty founder and CEO Robert Palmer took the stage Tuesday at HousingWire’s The Gathering in Austin, Texas — outlining growth strategy built on team empowerment, agent retention and a deliberate separation from mortgage origination. Palmer, who spent roughly 20 years in the mortgage business, has made a pointed decision not to attach a mortgage

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‘Off to the races’: Real, REMAX CEOs on tech and culture after acquisition

Just after announcing an $880 million acquisition of REMAX Holdings, Tamir Poleg, CEO of The Real Brokerage, described the deal as historic for the real estate industry — combining two companies whose leaders say share a common vision for an evolving business. In an interview with HousingWire, Poleg and REMAX Holdings CEO Erik Carlson said

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The Group Real Estate’s Brandon Wells on AI ‘slop,’ independents’ edge

Brandon Wells, president and CEO of The Group Real Estate, doesn’t buy into the fear that artificial intelligence will replace real estate agents (AI). But he also doesn’t buy into most of the AI tools being sold to brokerages today. “I think there’s a lot of AI slop out there,” Wells said on the latest

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Coldwell Banker: ‘Life doesn’t stop’ as comeback buyers return

More than three years after mortgage rates began their climb from historic lows, a subtle but significant housing market shift is underway. Homeowners are finally letting go of sub-5% rates, “comeback buyers” are re-entering the search and regional markets are moving in opposite directions — all shaping what Coldwell Banker Real Estate calls a spring

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MRED opens private listing network to agents nationwide with Compass data deal

Midwest Real Estate Data (MRED) is opening its multiple listing service, including its Private Listing Network (PLN), to any licensed real estate agent nationwide and has secured a nationwide listing feed and membership subsidies from Compass International Holdings, the organizations announced Friday. The move extends MRED’s reach beyond its current footprint serving real estate professionals

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FirstTeam to pre-market listings with Zillow Preview

Independent real estate brokerage FirstTeam has joined Zillow Preview, allowing its agents and their sellers to publicly pre-market listings on Zillow and Trulia before they go active.  The Newport Beach, California-based firm said the agreement turns pre-market visibility into a prospecting and growth channel for its agents, who can now reach buyers at the earliest

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