Industry News

ChatGPT, Gemini increasingly used in home buyer searches

When it comes to learning about today’s housing market, a majority of potential buyers are going digital, turning toward artificial intelligence and social media for information, according to Realtor.com. A majority of potential buyers said they are excited about how AI can help personalize their home search experience, and 82% are using it in their […]

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Aidium rebrands as Lendware after summer turmoil

Following a turbulent summer, customer-relationship management platform Aidium has relaunched as Lendware, with new leadership installed and existing operations overhauled.   New York-based technology firm Lendware announced this week it had acquired assets belonging to the CRM platform, subsequently rebranding it to the new parent’s name. The company also appointed longtime technology executive Josh Glantz

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Equifax slashes VantageScore price to undercut FICO

Equifax is rolling out a new pricing strategy and incentives in response to FICO’s program announced last week as the dispute between score providers heats up.    The credit reporting agency will offer the competing Vantagescore 4.0 metric from FICO’s rival at a price of $4.50 through 2027, a cost it claims is more than 50%

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More home sales fall through as buyers gain leverage

With the market favoring buyers, more home sales are falling through as minor disagreements can lead to deals being called off. Nearly 60,000 home-purchase agreements were canceled in August, according to a new report from Redfin, a subsidiary of Rocket Cos. That’s 15.1% of homes that went under contract, up from 14.3% a year earlier

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Growth of minority builders collides with policy rollback

Minority homebuilding businesses grew noticeably in the years after the Great Financial Crisis, but their share still lags when compared to the total population of people of color in the U.S., new analysis finds.   The percentage of newly established minority-owned homebuilders more than doubled between pre-crisis 2007 and 2022 from 6% to 14%, according to

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MISMO releases loan data guide and AI glossary

The mortgage industry’s top trade group issued two new enhancements to help establish consistency across the loan boarding process as well as in communications surrounding artificial intelligence.  The Mortgage Industry Standards Maintenance Organization released its new loan boarding dataset, which provides a consistent data baseline to ease the path for newly originated mortgage loans to

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UWM inks deal to name Phoenix arena Mortgage Matchup Center

The Phoenix arena home to Mat Ishbia’s basketball teams will promote United Wholesale Mortgage’s broker search website for the foreseeable future.  The Phoenix Suns, Phoenix Mercury and UWM Thursday announced a 10-year, $115 million naming rights partnership for the city’s arena to be known as the Mortgage Matchup Center, after UWM’s mortgagematchup.com site.  Ishbia, president

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Bond yields sank — so why aren’t mortgage rates following?

A mixed picture emerged in mortgage rates one day after the start of the U.S. government shutdown, while a release of new jobs data raises concerns about the nation’s economic picture.  Ten-year Treasury yields, whose movements typically influence the direction of mortgage rates, sat at 4.08% as of Thursday afternoon, tumbling 11 basis points from

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FICO’s new pricing program met with cautious optimism

Fair Isaac Corp. is rolling out a new program that lets mortgage resellers bypass the three major credit bureaus Equifax, Experian and Transunion and deliver its FICO credit scores directly to lenders, a shift the company says will bring down costs. The announcement drew cautious optimism from industry trade groups. The move avoids any additional

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MBA announces retirement of COO by year’s end

The Mortgage Bankers Association’s Chief Operating Officer will retire at the end of the year, the company announced Wednesday. Marcia Davies joined the MBA in 2011 as senior vice president of conference and meetings and chief of staff under former President and CEO David Stevens. She was promoted to chief operating officer in 2014.  “Her

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