MARKETING TO BORROWERS

When is the best time to buy a home? January. Here’s why

Consumers who opt to purchase a home in January, one of the months with the lowest share of sales, could save over $23,000 on their buy versus May, one of the busiest, a LendingTree study found. In 2024, January had the lowest share of sales at 6.3%, while May had the most at 9.9%; although […]

When is the best time to buy a home? January. Here’s why Read More »

Mortgage rates move lower, driven by shutdown uncertainties

Mortgage rates declined for the second week in a row, as the 10-year Treasury in recent days has flirted with falling below the 4% mark. Last Thursday, the 10-year closed at 4.15%. As of 11 a.m. on Aug. 16, it was at 4.04%, helped by recent comments by Federal Reserve Chairman Jerome Powell regarding both

Mortgage rates move lower, driven by shutdown uncertainties Read More »

Rocket’s 2026 early conforming limit hike tops others by $6k

Rocket Mortgage might have been a few weeks behind its competition in announcing its presumptive 2026 conforming loan limit increase, but it took that time to go higher than the rest of the market. United Wholesale Mortgage, Pennymac, Crosscountry and Rate all announced in late September they were now purchasing single-family mortgages up to $819,000

Rocket’s 2026 early conforming limit hike tops others by $6k Read More »

Aidium rebrands as Lendware after summer turmoil

Following a turbulent summer, customer-relationship management platform Aidium has relaunched as Lendware, with new leadership installed and existing operations overhauled.   New York-based technology firm Lendware announced this week it had acquired assets belonging to the CRM platform, subsequently rebranding it to the new parent’s name. The company also appointed longtime technology executive Josh Glantz

Aidium rebrands as Lendware after summer turmoil Read More »

How mortgage rates have been affected by federal shutdown

The federal government shutdown and the resulting delay in the monthly employment report was the catalyst for the small movement in mortgage rates this past week. This data “would have been a key market mover for mortgage rates, offering insight into how much the Federal Reserve might adjust monetary policy in response to a cooling

How mortgage rates have been affected by federal shutdown Read More »

Veterans United parent launches new mortgage brand

The parent company of Veterans United Home Loans has started up a new brand, while at the same time retiring an existing one. Mortgage Research Center has multiple trade names, present and past, listed on its Nationwide Multistate Licensing System page, including several forms of Veterans United, the nation’s most prolific Veterans Affairs lender. Now,

Veterans United parent launches new mortgage brand Read More »

UWM inks deal to name Phoenix arena Mortgage Matchup Center

The Phoenix arena home to Mat Ishbia’s basketball teams will promote United Wholesale Mortgage’s broker search website for the foreseeable future.  The Phoenix Suns, Phoenix Mercury and UWM Thursday announced a 10-year, $115 million naming rights partnership for the city’s arena to be known as the Mortgage Matchup Center, after UWM’s mortgagematchup.com site.  Ishbia, president

UWM inks deal to name Phoenix arena Mortgage Matchup Center Read More »

UWM reduces fees, enhances TRAC+ title alternative offering

United Wholesale Mortgage has reduced the fees and added other enhancements for one of its title alternative programs. The company’s title review and closing program, known as TRAC+, looks to save borrowers money by significantly reducing costs for refinances compared with traditional title insurance options. In the past, Mat Ishbia, president and CEO, has been

UWM reduces fees, enhances TRAC+ title alternative offering Read More »

Rocket Pro launches broker search platform

Rocket Pro has rolled out a broker portal for borrowers to find local originators. The Detroit-based mortgage giant’s brokernearme.com allows consumers to search for brokers near their address and access profiles which include social media accounts. The site today includes thousands of broker profiles, and they aren’t “ranked” on the site, Rocket Cos. CEO Varun

Rocket Pro launches broker search platform Read More »

Freedom Mortgage faces charges of TCPA violations

Freedom Mortgage faces a proposed class action lawsuit, which alleges the lender made several marketing calls to a South Carolina resident in violation of federal and state regulations.  Plaintiff Brittany Williams said she received multiple calls from three different Freedom Mortgage originators between July 24, 2025, and Aug. 5, all presenting her with options for

Freedom Mortgage faces charges of TCPA violations Read More »