MARKETING TO BORROWERS

Planet Financial grows 58% in originations, 21% servicing

Planet Financial grows 58% in originations, 21% servicing

Planet Financial Group was able to achieve its annual growth rates of 58% in its originations business and 21% in its servicing portfolio organically. Processing Content The company, which did several acquisitions in recent years, achieved the 2025 growth on its own, Michael Dubeck, CEO and president of Planet Financial said in an interview. “To […]

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Housing inventory recovery slows for ninth straight month

Housing inventory ticked up on an annual basis for the 28th consecutive month in February, but growth continued to flatten, underlining a trend losing momentum. Processing Content Active listings grew 7.9% year over year in February, but just 0.2% month over month, reaching more than 914,000 homes on the market, according to Realtor.com’s monthly housing

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Oil price shock pushes mortgage rates back above 6%

Mortgage lenders left their desks Friday with the 30-year fixed finally below 6%. When they returned Monday morning, the market was in turmoil, with the benchmark 10-year Treasury at one point up 11 basis points from the previous close. Processing Content As a result, the 30-year fixed rate mortgage moved up 2 basis points this

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Lenders offer pricing promos in anticipation of a hot market

Mortgage lenders are rolling out new promotions as they compete for borrowers in a fluctuating rate environment, with both refinancing and purchase incentives becoming more common. Processing Content United Wholesale Mortgage recently introduced two offers: one providing a 75 basis point boost on conventional and government refinancings, and another offering a $600 appraisal credit for

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Trigger lead limits push lenders toward new marketing

With trigger leads exiting the scene, mortgage originators are seeking new ways to improve their consumer marketing. Industry groups and companies are stepping in to fill the gaps left as traditional training programs have disappeared with downsizing. Processing Content “The companies used to train people, but as companies downsize, those have gone by the wayside,

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Iran conflict’s impact on spring homebuying season

The early reaction to the Iran conflict, with mortgage rates rising back above 6%, might be tempering an otherwise very positive outlook regarding the spring homebuying season. Processing Content The 10-year Treasury yield, one of the benchmarks used in pricing mortgages, had finally broken through the 4% floor on Feb. 27 to a 3.96% close.

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Lenders rethink outreach as trigger leads face limits

Lenders rethink outreach as trigger leads face limits

Mortgage originators are divided on the marketing value of trigger leads. Even some who use them told National Mortgage News in industry research that they question the tactic’s impact. But regardless of where they stand, many expect to adjust their approach as rules for them are set to change on March 5. Processing Content The

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AI marketing calls spur suit against lender

A Michigan lender is facing a class action lawsuit over its alleged use of artificial intelligence voice agents for outbound marketing calls in violation of federal laws. Processing Content In a complaint filed this week in an Eastern Michigan federal district court, Pennsylvania homeowner Brennan Landy accused Mortgage One Funding of employing an AI agent

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Fairway moves into home insurance at origination

Fairway Independent Mortgage Corp. is entering the home insurance market, offering products at origination through a new partnership with The Baldwin Group.   Processing Content The two companies announced the launch of the home lender’s new affiliated business Thursday, with Fairway utilizing embedded proprietary technology belonging to the insurance brokerage and advisory firm. The new business will

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Rocket’s acquisitions lift Q4, 2025 still down

Rocket Cos. ended what has been a monumental year for the company with significantly reduced fourth quarter earnings contributing to a loss for all of 2025. Processing Content GAAP net income of $68 million compared with a net loss of $124 million in the third quarter but net income of $649 million in the fourth

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