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The insurance challenge builders face in the 2026 spring housing market

The outlook for new home construction and purchases appears brighter going into 2026. After contracting last year, housing stats are forecast to rise 3% this year.  A few favorable factors are lining up to boost buyer demand. Affordability is improving: wage growth is outpacing inflation, and home prices are moderating. Mortgage rates have trended down […]

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February Demo Day: DigitalTax® Forecasting Insights by Cotality

DigitalTax® Forecasting Insights DigitalTax Forecasting Insights helps servicers and local governments anticipate future tax amounts and escrow needs by identifying potential shortages early. Our Forecasting tool improves cash‑flow planning, reveals drivers behind underfunded accounts, and enables proactive borrower communication—strengthening operations and reducing surprises for servicers, municipalities, and homeowners. Product Fast Facts #1 Cutting-edge dashboards for

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How hybrid operations are elevating builder performance

Today’s homebuyers move at a digital speed. They expect answers in minutes, not hours, and seamless conversations to continue across websites, SMS, and digital campaigns, with personalized guidance delivered without delay. Builders, meanwhile, are investing more heavily in digital marketing platforms and lead generation tools. Yet response rates from Online Sales Consultants (OSC) haven’t kept

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Homes.com outlines digital branding strategies agents need to win in a rebounding market

As interest rates ease and buyer demand returns, real estate agents face a critical moment to reestablish visibility and trust before clients are ready to transact. Winning listings in a rebounding market requires agents to show up with purpose, be consistent, and be where clients are looking for information about buying. Chris Mumford, VP and

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Why U.S. home insurance costs have leapt in the past decade  

The cost of home insurance in the United States rose by ~89% between 2014 and 2025, as rapidly climbing home prices, more frequent extreme weather events and inflation impacted insurers and homeowners. 1 ICE analysts share key insights from their recent 10-year study into the forces propelling rising insurance costs across the nation. Over the

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The long game: How Florida Realtors® created a sustainable real estate tech ecosystem

In an industry known for rapid disruption and short-lived platforms, Florida Realtors® stands apart for its uncommon longevity in real estate technology. In 2026, the organization will mark 25 years of Tech Helpline and 15 years of Form Simplicity — along with the recent launch of Sabal Sign, its in-house e-signing platform — together forming

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When land strategy meets AI: homebuilders gain a new edge

Strategic paralysis in a buyer-stuck market If land is the lifeblood of homebuilding, then today’s land strategy is a pressure test of a company’s core strength. But how do you act when the market offers no clear signal? After a chaotic four-year stretch of feast, famine, and fiscal policy shockwaves, new-home selling has slowed into

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RE/MAX accelerates real estate innovation with AI and technology

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of

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How NewDay Home helps fulfill the VA’s promise of homeownership for our nation’s heroes

Each year on Veterans Day, I take a moment to think about the Americans I served alongside – their courage, their families, and the quiet sacrifices that never make headlines. It’s a day to remember those who sacrificed and to honor those still building their lives after service. For many of us, that next chapter

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Reimagining a real estate icon: Inside the RE/MAX brand refresh

Refreshing a brand is no small feat, especially when that brand is synonymous with an entire industry. The RE/MAX balloon has long been one of the most recognizable symbols in real estate, representing trust, consistency and market leadership. But in a digital era where attention spans are short and brand presence must translate seamlessly across

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