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Technology

RMLS Alliance becomes Broker Public Portal shareholder, expands reach via Cribio

Broker Public Portal, HWmember, Illinois, MLS, MLS/Associations, Partnerships, Real Estate, Technology /

RMLS Alliance (RMLS-A) is the Broker Public Portal (BPP)’s newest shareholder. In addition, RMLS-A listings are now live on Cribio, the BPP’s public facing portal. The BPP is an industry-led initiative formed by brokerages and multiple listing services (MLSs) that aims to deliver a national MLS home search experience to consumers. RMLS-A serves roughly 1,600 […]

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Email, despite complaints, remains ubiquitous

Client communications, Practice management, Technology /

Despite certain pronouncements otherwise, rumors of email’s demise have been gravely exaggerated, as recent data shows it is not only still around, it’s ubiquitous. Processing Content Over the years there have been many articles announcing email is dying or already dead and good riddance. Compared to options like dedicated messaging apps, chat platforms and social

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Realpha grows mortgage footprint through Instamortgage

Industry News, M&A, MARKETING TO BORROWERS, Mortgage technology, Originations, Technology /

Digital real estate platform Realpha will acquire Instamortgage, adding the direct lender to its growing home finance network and furthering goals to build a one-stop artificial intelligence-backed homebuying experience.  Processing Content The move by the Dublin, Ohio-based technology firm, which has origins as a home purchase and sales platform, expands the company into lending after

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AI is changing the rules of mortgage industry marketing

Artificial Intelligence, Google, MARKETING TO BORROWERS, Mortgage technology, Technology /

Among the changes mortgage businesses are trying to adjust to in the age of artificial intelligence, marketing strategy could turn out to be the trickiest to understand and implement. Processing Content AI has ushered in a new landscape for digital marketing across all types of businesses, and where search-engine optimization once governed how companies made

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The long game: How Florida Realtors® created a sustainable real estate tech ecosystem

Agent, Florida Realtors, MLS/Associations, Real Estate, Real Estate Technology, realtors, Sponsored, Technology /

In an industry known for rapid disruption and short-lived platforms, Florida Realtors® stands apart for its uncommon longevity in real estate technology. In 2026, the organization will mark 25 years of Tech Helpline and 15 years of Form Simplicity — along with the recent launch of Sabal Sign, its in-house e-signing platform — together forming

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Sonic Fire Tech launches infrasound wildfire defense system in California

California, HWmember, Natural Disaster, Technology, The Builder's Daily, Wildfire /

Sonic Fire Tech recently announced the commercial rollout of its Sonic Home Defense system, a wildfire defense system in California that extinguishes fires using inaudible, infrasound technology instead of water or chemicals.  The product has personal significance for Remington Hotchkis, chief commercialization officer at Sonic Fire Tech, whose family home in Altadena burned down in

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CertifID’s Tyler Adams on deepfakes, fraud and protecting homebuyers

Artificial Intelligence, Cybersecurity, HWmember, Real Estate, Real Estate Agents, Real Estate Fraud, Technology, Title, Title insurance, Wire Fraud /

Cybercriminals are not inventing entirely new schemes in 2025. They are perfecting old ones. According to Tyler Adams, CEO and co-founder of CertifID, fraudsters are combining artificial intelligence (AI) with patience, timing and realism to exploit real estate transactions in increasingly convincing ways. From AI-generated voice impersonations to email monitoring and highly targeted wire fraud,

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Google’s MLS listings via HouseCanary reignites IDX policy debate

ChatGPT, Google, HouseCanary, HWmember, MLS, MLS/Associations, National Association of Realtors, Real Estate, Technology, Zillow /

The news that Google is now displaying property listings in mobile search results for homes in certain markets, powered by a partnership with HouseCanary subsidiary ComeHome, has perhaps unsurprisingly sparked a bit of a debate online.  As with Zillow’s announcement of its app integration with ChatGPT in October, the crux of the issue for many

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Will federal AI regulations override state housing efforts?

Artificial Intelligence, Compliance, Department of Justice, Donald Trump, HWmember, Lawsuit, Politics, Real Estate, Regulatory, Regulatory Compliance, Technology, Trump administration /

President Donald Trump’s new executive order that creates a single federal framework for artificial intelligence (AI) is reverberating throughout the housing industry. While states have been moving to regulate AI tools used in home pricing, marketing, tenant screening and mortgage decisions, the new order asserts federal authority over AI regulation. The Department of Justice (DOJ)

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Why Texas builders are betting on backup batteries for new homes

Homebuilders, Homebuyers, Natural Disaster, Technology, The Builder's Daily /

On March 4, 2025, a windstorm cut across Texas and knocked out power to hundreds of thousands of homes. Outside Dallas-Fort Worth, the pattern was the same as the storm swept through one of Lennar‘s new communities: the grid went down, the neighborhood went dark. But 46 homes in that same community—the ones with a

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