A benchmark study tracking 8.2 million real estate conversations in AI search models finds that buyer behavior has changed faster than any channel in real estate marketing history. And portals are losing ground because of it. For the first time since AI search tracking began in 2024, Zillow‘s share of agent-discovery traffic declined year over […]
CoStar Group founder and CEO Andy Florance purchased over 70,000 securities belonging to his firm last Friday. A Form 4 filed with the Securities and Exchange Commission on Monday shows that Florance purchased non-derivative securities from the open market. According to the filing, Florance acquired a total of 71,430 securities via two transactions, one which
CoStar CEO Andy Florance buys over 70,000 shares Read More »
Mortgage lenders are rushing to adopt AI, but many are repeating a familiar mistake: using new technology to accelerate old processes. Faster paper-pushing isn’t transformation. AI presents an opportunity to go further—but only if lenders approach it correctly. In mortgage lending, intelligent AI means removing the paper, moving beyond simple automation, orienting technology around measurable
Generic AI won’t fix mortgage lending. Intelligent AI will. Read More »
Roman Ramora has joined eLEND as chief technology and innovation officer, moving into the newly expanded role effective May 4, 2026. In the C-suite position, Ramora will lead eLEND’s technology strategy, including the buildout of its digital lending platform and broader innovation roadmap, the company announced. eLEND, legally known as American Financial Resources (AFR), is sharpening its
eLEND hires Roman Ramora as chief technology and innovation officer Read More »
AD Mortgage released a new broker technology survey this week, which shows mortgage professionals are increasingly using artificial intelligence and digital tools but still face gaps in training, integration and adoption decisions. Based on responses from more than 250 mortgage brokers nationwide, the “Technology in the Mortgage Industry: 2026 Broker Survey” offers a snapshot of
AD Mortgage broker survey finds rising AI use and training gaps Read More »
The recent Reside Oceanside Mastermind Conference in Florida marked the first major in-person gathering for the brokerage-agnostic coaching platform since it was acquired by Robert Palmer — who leads LPT Realty and its parent LPT Aperture Holdings. Attendees included team leaders, coaches and brokerage operators from across the U.S. and Canada. Palmer, who announced the
Reside outlines growth strategy at first event since acquisition Read More »
For years, CRM platforms have been positioned as the backbone of productivity for loan originators, agents and sales teams. However, in practice, many have failed to evolve beyond static databases, becoming repositories of stale contacts rather than true systems of execution. As teams scale and pipelines grow, the gaps in maintaining meaningful relationships and operating
Brandon Wells, president and CEO of The Group Real Estate, doesn’t buy into the fear that artificial intelligence will replace real estate agents (AI). But he also doesn’t buy into most of the AI tools being sold to brokerages today. “I think there’s a lot of AI slop out there,” Wells said on the latest
The Group Real Estate’s Brandon Wells on AI ‘slop,’ independents’ edge Read More »
Real estate fraud has evolved rapidly, and professionals across the industry already recognize that today’s schemes are more complex and convincing than ever. What has changed most is the scale — driven by artificial intelligence (AI) that can generate realistic emails, cloned voices and even live deepfake video impersonations of buyers, sellers or agents. In
How fraud gets stopped in its tracks by real estate and title pros Read More »
Independent real estate brokerage FirstTeam has joined Zillow Preview, allowing its agents and their sellers to publicly pre-market listings on Zillow and Trulia before they go active. The Newport Beach, California-based firm said the agreement turns pre-market visibility into a prospecting and growth channel for its agents, who can now reach buyers at the earliest
FirstTeam to pre-market listings with Zillow Preview Read More »