A benchmark study tracking 8.2 million real estate conversations in AI search models finds that buyer behavior has changed faster than any channel in real estate marketing history. And portals are losing ground because of it. For the first time since AI search tracking began in 2024, Zillow‘s share of agent-discovery traffic declined year over […]
Independent real estate brokerage FirstTeam has joined Zillow Preview, allowing its agents and their sellers to publicly pre-market listings on Zillow and Trulia before they go active. The Newport Beach, California-based firm said the agreement turns pre-market visibility into a prospecting and growth channel for its agents, who can now reach buyers at the earliest
FirstTeam to pre-market listings with Zillow Preview Read More »
Zillow has signed an agreement with REMAX that makes its Zillow Preview and Zillow Showcase listing products available to REMAX agents nationwide through the REMAX Marketing Studio, according to an announcement on Tuesday. Zillow had previously announced REMAX as one of the original firms to sign up for Zillow Preview, its pre-marketing platform for coming soon
REMAX agents get Zillow Preview, Showcase in Marketing Studio Read More »
With more companies signing on to pre-marketing platforms, it appears that the new trend of pre-marketing listings is here to stay, at least for the moment. While the notion of a coming soon listing is nothing new, with numerous MLSs across the country offering some variation of this status, more and more listing portals and
Pre-marketing listings grows across Compass, Zillow and eXp Read More »
Artificial intelligence is not only changing the way people search for and find information online, but it is also changing how they are searching for products and services, including their new home. Founded in 2006, Zillow has witnessed the housing industry develop from its early embrace of the internet to now entering the uncharted territory
Errol Samuelson: Zillow retools for AI-driven home search — and the agent stays central Read More »
CoStar Group is claiming that Zillow’s alleged infringement upon copyrighted photos owned by CoStar has continued despite the ongoing copyright infringement lawsuit CoStar filed against Zillow last July. In an amended complaint filed on Friday, CoStar claims that Zillow has infringed on CoStar’s copyright on more than 53,000 watermarked photos across Zillow and the platforms
CoStar says Zillow copyright infringement now tops 53,000 photos Read More »
Gary Keller is one of the most consequential figures in the history of residential real estate. In nearly five decades, few people have done more to educate, elevate and safeguard the well-being of the real estate professional. I say this as a 36-year veteran of this business and as someone who spent six years working
The case for seller choice: Why exposure is a strategy and not a setting Read More »
At a time when real estate industry leaders seem to be more conflicted than ever, one idea has emerged that everyone from Homes.com to Zillow, to eXp Realty and Compass can agree on: pre-marketing coming soon listings. What does that mean for the MLSs and will it invite more federal scrutiny? The resurgence of coming soon
The ground just shifted: coming soon listings are taking over real estate Read More »
Compass is dismissing its antitrust lawsuit against Zillow over the listing portal giant’s listing access standards policy. The Robert Reffkin-helmed firm filed its motion to dismiss the lawsuit without prejudice, meaning that Compass could file another lawsuit against Zillow with similar claims in the future, in U.S. District Court for the Southern District of New
Compass dismisses antitrust lawsuit against Zillow over listing policy Read More »
The private listings debate just got louder. Howard Hanna Real Estate Services has launched HannaList, an internal listing network that allows Howard Hanna agents to share listings exclusively with Howard Hanna buyer agents before those properties ever reach the MLS. Combined with what Compass has built since acquiring Anywhere, two of the industry’s most significant
HannaList adds fuel to the escalating private listings war Read More »