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Loft47 launches automation and commission management platform for real estate teams

Agent, Artificial Intelligence, HWmember, Real Estate, real estate teams, Real Estate Technology, Technology /

Loft47 — a back-office automation and commission management platform for real estate brokerages — has introduced a new product aimed specifically at teams. Loft47 for Teams is built to automate commissions, payouts and accounting workflows while giving team leaders real-time visibility into performance and profitability. “Real estate teams are running increasingly complex businesses within brokerages, […]

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Walters | Plaxen Group joins Sotheby’s International Realty

Agent, People Movers, Real Estate /

Shauna Walters and Nicole Plaxen, the broker duo behind the Walters | Plaxen Group, have joined Sotheby’s International Realty. The affiliation follows a standout year for the five-person team. RealTrends Verified shows Walters | Plaxen Group accounting for $222 million in closed volume across 134 transactions in 2024 — with an average home sale price

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Zillow updates sites, apps after watchdog flags ad disclosure gaps

Agent, Brokerage, Compliance, HWmember, Real Estate, Regulatory Compliance, Trulia, Zillow /

BBB National Programs’ Digital Advertising Accountability Program (DAAP) has worked with Zillow Group to bring several of the company’s major brands into compliance with industry rules governing interest-based advertising. DAAP said it initiated a routine review of Zillow.com and detected third-party tracking activity used for targeted advertising. That prompted a broader examination of Zillow Group’s

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How top agents use 2025 lessons for smarter 2026 business goals

Agent, Contributors, HWmember, Real Estate, Real Estate Agents, Real Estate Marketing, real estate teams, The Agency /

As the year winds down, most real estate agents feel the pull to jump straight into 2026 real estate goal-setting mode. New targets, fresh marketing campaigns, ambitious listing goals—it’s all very energizing. Not so fast. Here’s what I’ve learned in nearly 30 years in this business: the most successful agents pause first. They look back

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Elsafy Team’s journey to $80M in sales and a new home at Keller Williams

Agent, HWmember, Keller Williams, Luxury Real Estate, Milwaukee, Real Estate, real estate teams, RealTrends Verified Rankings, Wisconsin /

Essam Elsafy, founder of The Elsafy Team, has quietly become one of Wisconsin’s most successful real estate leaders, guiding his team to top statewide rankings. The Whitefish Bay–based group, now nine members strong, ranked No. 3 among Wisconsin medium-sized teams by sales volume in 2024, according to RealTrends Verified. So far this year, the team

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Pittsburgh leads affordability, Austin inventory surges

Agent, Austin, Data & Analytics, Florida, Housing Inventory, Housing Market, HWmember, Los Angeles, Pittsburgh, Real Estate /

A new HousingWire Data deep-dive confirms widening affordability gaps and rising inventory in previously constrained markets — as well as strong regional patterns that favor the South for balance and the Midwest for price relief. Pittsburgh continues to stand out as the nation’s most affordable major metro, with a median list price of $240,000. Its

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Real estate agents: throw away the scripts and speak from the heart

Agent, Contributors, HWmember, Real Estate, Real Estate Marketing, Sales Techniques /

For almost 40 years of training real estate agents, one truth has stood out above the rest: memorized scripts don’t move people. In fact, they can actually hold you back and hurt your business. I’ve long been called the “godfather of metaphors and analogies,” and for good reason — it’s the basis of all my coaching. Why metaphors beat memorized scripts The

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Unlisted aims to unlock inventory by matching buyers and owners

Agent, Housing Inventory, Housing Market, HWmember, Proptech, Real Estate, Technology /

The idea for proptech firm Unlisted came to founder and CEO Katie Hill after she fell in love with a neighbor’s house and approached him about potentially buying it if he ever decided to sell. “It caught my eye and the only thing I could do was walk across the street one day when my

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Compass welcomes RealTrends Verified Van Volkenburg Virginia-based team

Compass welcomes RealTrends Verified Van Volkenburg Virginia-based team

Agent, Brokerage, Compass, People Movers, Real Estate, RealTrends Verified Rankings, Virginia /

Compass adds the Dianne Van Volkenburg Team to its Great Falls, Va., office — bringing more than 80 years of combined experience in residential and land transactions, subdivision work, acquisitions and new construction. The team is led by Principal and Owner Dianne Van Volkenburg. The 2025 RealTrends Verified shows Van Volkenburg placing No. 4 in

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Alexander brothers bid to toss sex-trafficking charges denied

Agent, Alexander brothers, Florida, HWmember, Lawsuit, Legal, New York, Real Estate /

A federal judge has rejected an effort by luxury brokers Tal and Oren Alexander and their brother, security executive Alon Alexander, to dismiss sex-trafficking charges — clearing the way for their January trial. U.S. District Judge Valerie Caproni allowed the case to proceed, tossing only one count involving “Victim 5” because it fell outside the

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