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RE/MAX accelerates real estate innovation with AI and technology

Agent, Brokerage, RE/MAX, Real Estate, Real Estate Agents, real estate brokerage, Real Estate Marketing, Real Estate Technology, Sponsored /

RE/MAX is accelerating the integration of AI and cutting-edge technology to transform how agents engage with clients, generate leads, and deliver results. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time data, personalized marketing, and AI-driven tools to streamline the homeownership experience and empower its agents. Leading this innovation is Travis Saxton, EVP of […]

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What you need to know about listing fraud and real estate risks

Agent, Artificial Intelligence, HWmember, MLS/Associations, National Association of Realtors, Real Estate, Real Estate Fraud, Technology /

For many Realtors, the legal maelstrom that engulfed the industry over the past two years, served as a wake up call of sorts, forcing them to look for ways to mitigate and manage risks. Given this environment, it is no surprise that risk management was a popular topic at the National Association of Realtors (NAR)

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Tommie Wehrle named president of LGBTQ+ Real Estate Alliance

Agent, Anywhere, Better Homes and Gardens Real Estate, Compass, HWmember, Liberty Reverse Mortgage, Real Estate /

Tommie Wehrle, a learning consultant with Better Homes and Gardens Real Estate, has been appointed as the 2026 president of the LGBTQ+ Real Estate Alliance, a national trade organization representing more than 3,500 members. Wehrle has worked in real estate for nearly 35 years, holding roles as an agent, broker-owner, instructor and coach. She has

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Homebuyers embrace sustainability, efficiency in 2025

Agent, Climate Change, Home Sales, Homebuyers, HWmember, Real Estate, Real Estate Agents, Realtor, Realtor.com /

Americans are redefining home comfort and value by focusing on efficiency, sustainability and natural design, according to Realtor.com’s 2025 Hottest Home Trends Report. Findings reflect a nationwide shift away from large, aesthetic features toward practical, eco-friendly and tech-driven living. WaterSense fixtures — which reduce water use by at least 20% — were the fastest-rising feature

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Reimagining a real estate icon: Inside the RE/MAX brand refresh

Agent, Brokerage, RE/MAX, Real Estate, Real Estate Agents, Real Estate Branding, realtors, Sponsored /

Refreshing a brand is no small feat, especially when that brand is synonymous with an entire industry. The RE/MAX balloon has long been one of the most recognizable symbols in real estate, representing trust, consistency and market leadership. But in a digital era where attention spans are short and brand presence must translate seamlessly across

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Helping heroes home: how real estate pros can better serve veterans

Agent, Contributors, HWmember, Opinion, Real Estate, U.S. Department of Veterans Affairs, VA Loan, Veterans, Veterans United Home Loans /

Veterans Day serves as a meaningful opportunity to honor the sacrifices made by the men and women in uniform who have served our country. It is also an opportunity to acknowledge the challenges veterans face as they transition back to civilian life, including navigating the homebuying process. For real estate professionals, it’s important to recognize

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Realtor-builder collaboration survey reveals key frustrations

Agent, homebuilder, Homebuilders, HWmember, Real Estate, Real Estate Marketing /

Picture this: a Realtor® walks into a new-home sales office, client in tow, ready to collaborate. The builder’s rep glances up from the desk, wary smile in place. Both sides want the same thing — a sold home — but the air crackles with tension. That moment, repeated across the country, defines one of housing’s

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Realtor.com releasing 3D “FlyAround” property viewing tool

Agent, First-Time Homebuyers, HWmember, MLS, Real Estate, Real Estate Listings, Realtor.com /

Realtor.com plans to introduce a new 3D property viewing tool called FlyAround. The tool allows users to explore homes and neighborhoods through a low-altitude satellite view. The feature will begin rolling out in the coming weeks. FlyAround uses Google Maps’ 3D technology and is powered by TopHap Inc. It integrates directly into property listing pages

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Zillow’s Follow Up Boss privacy policy changes spark industry debate

Agent, CRM, HWmember, Real Estate, Technology, Tom Ferry, Zillow /

Zillow Group is making changes to Follow Up Boss’s privacy policy and many in the real estate industry are taking issue with the changes.  Earlier this month, Zillow informed users of Follow Up Boss, which it acquired in 2023, that a new privacy policy is set to go into effect on November 15, 2025. The

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Top California team joins Equity Union Real Estate

Agent, California, Equity Union Real Estate, HWmember, Los Angeles, Luxury Real Estate, People Movers, Real Estate, RealTrends Verified GameChangers, RealTrends Verified Rankings /

Equity Union Real Estate announced Thursday that Dennis and Yana Chernov, along with The Chernov Team, have joined the Los Angeles-based brokerage. The Chernov Team — known for its work in luxury real estate — specializes in new construction and residential sales, including traditional homes and condominiums. The group ranked No. 13 nationally by RealTrends

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