After housing market cycles defined by extreme shortages, rapid price appreciation and frenetic buyer competition, this year delivered something closer to balance. Inventory climbed meaningfully, price growth flattened and homes took longer to sell — signs of a market settling into a more sustainable rhythm. Using data through Dec. 20, here’s how the housing market […]
The U.S. housing market in 2025: A year of normalization Read More »
Among the changes mortgage businesses are trying to adjust to in the age of artificial intelligence, marketing strategy could turn out to be the trickiest to understand and implement. Processing Content AI has ushered in a new landscape for digital marketing across all types of businesses, and where search-engine optimization once governed how companies made
AI is changing the rules of mortgage industry marketing Read More »
Mortgage marketing has been hooked on a single lever — rate — for far too long. In a category as cyclical and commoditized as ours, chasing a number that whipsaws with macro forces is a race to the bottom. The shift that matters now is from price-forward messages to people-first experiences: trust, guidance, and partnership
The evolution of mortgage marketing: From rates to relationships Read More »
Cybercriminals are not inventing entirely new schemes in 2025. They are perfecting old ones. According to Tyler Adams, CEO and co-founder of CertifID, fraudsters are combining artificial intelligence (AI) with patience, timing and realism to exploit real estate transactions in increasingly convincing ways. From AI-generated voice impersonations to email monitoring and highly targeted wire fraud,
CertifID’s Tyler Adams on deepfakes, fraud and protecting homebuyers Read More »
President Donald Trump’s new executive order that creates a single federal framework for artificial intelligence (AI) is reverberating throughout the housing industry. While states have been moving to regulate AI tools used in home pricing, marketing, tenant screening and mortgage decisions, the new order asserts federal authority over AI regulation. The Department of Justice (DOJ)
Will federal AI regulations override state housing efforts? Read More »
Securing rising living standards for all Americans depends on one basic necessity: affordable housing. Yet for millions of families, this goal feels further away than ever. In the United States, decades of rising costs, a constrained supply of homes, and structural barriers have created an affordable housing crisis that touches nearly every community. The numbers
A new study found that Zillow’s automated home valuation tool, the Zestimate, improves pricing efficiency in residential real estate transactions and delivers measurable benefits to buyers and sellers like. The research, published in Marketing Science — a peer-reviewed journal of the Institute for Operations Research and the Management Sciences — concluded that Zillow‘s tool reduces
Study finds Zillow home estimates improve buyer, seller outcomes Read More »
As homebuilders face shrinking access, tighter reins, and higher costs from traditional local and regional banks for construction financing, Sitewire this week introduced two new AI tools, BudgetIQ and Permit IQ, to streamline pre-construction budgeting and permitting for small residential construction projects. The company, which facilitates private credit construction draws, a solution widely used by
Sitewire launches AI tools to streamline pre-construction risk review Read More »
Mortgage stakeholders are applauding President Trump’s latest executive order seeking to curb state-level regulation around artificial intelligence. Processing Content The Trump Administration will target state laws and challenge them in court, and withhold certain grant funding for states with AI laws it deems onerous, according to the order signed Thursday. The directive suggests existing state
Trump targets “onerous” state AI laws, wins lender support Read More »
Median list prices in the Prescott metro dropped from $699,250 to $584,900 year-over-year while active listings surged 30.5% to 1,663 homes, marking a sharp reversal in this Arizona mountain market. The price correction represents a significant decline as sellers race to adjust expectations in a shifting landscape. Properties now sit on the market for a
Prescott home prices decline as inventory and days on market rise Read More »