Artificial Intelligence

AI killed the real estate agent personal brand — now what?

Visibility used to win. Now it’s just noise. For the past 20 years, real estate agents have been told the same thing: build your personal brand. Post consistently. Shoot video. Be everywhere. The belief was simple — if people saw you often enough, they would eventually do business with you. And for a while, that […]

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Errol Samuelson: Zillow retools for AI-driven home search — and the agent stays central

Artificial intelligence is not only changing the way people search for and find information online, but it is also changing how they are searching for products and services, including their new home. Founded in 2006, Zillow has witnessed the housing industry develop from its early embrace of the internet to now entering the uncharted territory

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Rocktop Technologies forms Rocktop Digital, names Brett Benson CEO

Rocktop Technologies has launched Rocktop Digital, a new business focused on digitizing and tokenizing mortgage and private credit assets to modernize how the assets are financed, owned and traded, the company announced Wednesday. As part of the launch, Dallas-based Rocktop Technologies promoted Brett Benson, previously its co-president, to CEO of Rocktop Digital. The move formalizes

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Better bets on ChatGPT as the new front door for origination

Better.com says that its new integration with ChatGPT is more than a flashy plugin. According to CEO Vishal Garg, it’s a tool that could shift how mortgage technology is distributed and adopted across the industry. In early March, Better announced the conversational credit decision engine that allows lenders to run underwriting through ChatGPT using its

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PartnerOne finalizes acquisition of Mortgage Cadence

PartnerOne has completed its acquisition of Mortgage Cadence, adding another long-standing mortgage technology platform to the portfolio of the global enterprise software group, the company announced Thursday. Terms of the deal were not disclosed. The transaction was previously announced as an agreement with Accenture to sell Mortgage Cadence, which provides a cloud-based digital lending platform

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Rocket Close, AWS collaborate on AI system to automate mortgage document workflows

Rocket Close announced Thursday that it has significantly reduced the time required to process mortgage documents by deploying a generative artificial intelligence (AI) solution developed in collaboration with Amazon Web Services (AWS). Rocket Close, which processes about 2,000 abstract document packages daily, previously relied on manual workflows that took up to 10 hours per package

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REMAX Advantage uses AI to cover missed calls and train agents

When it comes to implementing AI into business workflows, many agents and brokers typically consider things like backend office work, lead, CRM and email management, listing description drafting and marketing collateral creation. But Gary Ashton and Debra Beagle, the broker-owners of REMAX Advantage in Nashville, have found ways to incorporate AI tools into their voice

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Palantir, Moder partner with Freedom Mortgage on AI ops

Palantir Technologies and Moder partnered to build an AI-powered mortgage operations platform and Freedom Mortgage was its first customer, the companies announced Thursday. Processing Content The cobuilt platform uses Palantir’s Ontology, a modeling layer that connects data to operational actions, to provide an agentic AI framework to integrate with existing systems of record. The platform

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What happens when you use ChatGPT to sell your home?

Artificial intelligence has reached the negotiating table. Processing Content A South Florida man this month described how he sold his house using ChatGPT as his real estate agent, a choice he claimed led to meaningful savings. Robert Levine told NBC South Florida he used the chatbot for much of the process, from pulling together marketing

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