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MARKETING TO BORROWERS

Waterstone Mortgage has third consecutive quarterly profit

Earnings, MARKETING TO BORROWERS, Mortgage Rates, Originations /

Waterstone Mortgage accomplished a third consecutive quarter of pretax and net profitability, with year-over-year improvements in production and gain on sale. Processing Content Fourth quarter pretax income of $900,000 and net income of $656,000 for the mortgage banking segment of Waterstone Financial compared with $1.3 million and $948,000 in the third quarter, plus approximately $2 […]

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Why buying leads is killing your mortgage business

Marketing, MARKETING TO BORROWERS, Originations /

Let me be blunt: if you’re still dumping money into digital lead generation and wondering why your conversion rates are dismal, you’re fighting the wrong battle. Processing Content I’ve grown the number of closed loans by 35% over four years not through fancy CRM systems, not through paid advertising, not through some revolutionary fintech solution.

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Mortgage rates rise as FOMC inaction adds to uncertainty

Economy, MARKETING TO BORROWERS, Mortgage Rates, Originations /

Mortgage rates rose for the second consecutive week, with the 30-year fixed up one basis point on average, as yesterday’s Federal Open Market Committee decision was expected by the majority of the marketplace. Processing Content The move to leave rates unchanged was likely priced into mortgage rates and the benchmarks it uses beforehand. Mortgage pricing

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TCPA class action complaints hit more mortgage lenders

Law and legal issues, MARKETING TO BORROWERS /

Small brokerages and big lenders are facing more lawsuits over annoying phone calls and text messages, in cases that could last years and cost companies millions of dollars.  Processing Content Consumers have filed at least eight Telephone Consumer Protection Act claims in recent months against mortgage players, including two lawsuits against United Wholesale Mortgage in

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Embrace sees Mid Atlantic growth from Oceanfirst deal

Embrace sees Mid Atlantic growth from Oceanfirst deal

Industry News, M&A, MARKETING TO BORROWERS, Originations /

A new deal between Oceanfirst Bank and Embrace Home Loans has led to the latter expanding its presence in the Mid Atlantic region, a model that could provide a roadmap for other companies, it said.       Processing Content Following the New Jersey-based bank’s decision to terminate in-house mortgage lending last year, the two companies agreed to

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Mortgage rates rise as investors react to Greenland comments

Economy, MARKETING TO BORROWERS, Mortgage Rates, Originations /

Mortgage rates moved slightly higher this week, as the 10-year Treasury yield remains elevated, in large part due to investor concerns over Pres. Trump’s Greenland pronouncements, and how those ended up blunting the housing message expected in Davos. Processing Content The good news is rates are still well below the 2025 peaks the market experienced

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Ameriserv posts strong Q4 despite slower mortgage business

Earnings, MARKETING TO BORROWERS, Originations /

Ameriserv Financial saw its profits grow by more than 60% in 2025, despite its mortgage business taking a hit. Processing Content The company reported net income of $5.6 million for the year ended Dec. 31, up 61.9% from the year prior, while mortgage banking revenue decreased by $120,000, or 39.5%, resulting from diminished residential mortgage

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Mortgage rates reach three-year low after MBS buy order

Economy, MARKETING TO BORROWERS, Mortgage Rates, Originations /

Mortgage rates fell to their lowest levels in more than three years after Pres. Trump ordered a $200 billion purchase of agency mortgage-backed securities, Freddie Mac said. Processing Content Spreads were already tightening as Freddie Mac and Fannie Mae have increased the size of their respective retained portfolios in recent months. The announcement further narrowed

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UWM bets on local baseball to build its workforce

UWM bets on local baseball to build its workforce

Marketing, MARKETING TO BORROWERS, Originations /

It might seem odd that United Wholesale Mortgage, which is a national B2B organization, would have — and extend — a long-term partnership with an independent minor baseball league, which only plays in Michigan. Processing Content But its goal for the partnership is not to reach consumers, explained Sarah DeCiantis, chief marketing officer at UWM.

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JPM’s 4Q gain-on-sale drop off a negative sign for IMBs

Earnings, JPMorgan Chase, MARKETING TO BORROWERS, Originations /

Mortgage originations for JPMorgan Chase were “modestly” over what analysts expected, but even with the increase in the retail channel share, gain on sale was down. Processing Content This is an early downbeat sign for the independent mortgage banking community, a report from Keefe, Bruyette & Woods indicates. Chase is the first large bank to

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