MARKETING TO BORROWERS

Conforming mortgage rates should remain around 6% in 2026

Mortgage rates are starting 2026 marginally higher, according to Freddie Mac, with many observers expecting them to approach and possibly even move below the 6% barrier. Processing Content “In the first full week of the new year, mortgage rates remained within a narrow range, hovering close to the 6% mark,” said Sam Khater, Freddie Mac’s […]

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UWM offer pricing promo to brokers for its 40th anniversary

United Wholesale Mortgage is running a pricing promotion in honor of its 40th anniversary. Processing Content Under this latest program, UWM 40, mortgage brokers have a 40-basis-point pricing incentive through the end of February on conventional, Federal Housing Administration, Veterans Affairs and U.S. Department of Agriculture mortgages. It can be applied to purchase loans as

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How cash-strapped are millennial home buyers?

A quarter of millennials have more debt than savings, with less than 45% of the post-college demographic able to stomach a 10% down payment, according to Clever Real Estate. Processing Content Just about all of the 29-to-44 year old cohort surveyed report holding at least one significant homebuying anxiety, as 40% say they’re desperate to

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Down-payment savings time has dropped dramatically from 2022

While consumer affordability when it comes to purchasing a home improved during 2025 compared with a 2022 peak, costs are significantly higher than prior to the pandemic, a pair of metrics show. Processing Content It took a U.S. household seven years to save for a typical down payment on a home, an improvement from 12

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Benchmark mortgage rate drops to second lowest point in 2025

A key mortgage rate fell to its lowest point since the end of October and was one basis point higher than its 2025 trough but remained in the same general range it has occupied in the fourth quarter, Freddie Mac reported. Processing Content “The average 30-year fixed-rate mortgage decreased further this week,” said Sam Khater,

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Realpha grows mortgage footprint through Instamortgage

Digital real estate platform Realpha will acquire Instamortgage, adding the direct lender to its growing home finance network and furthering goals to build a one-stop artificial intelligence-backed homebuying experience.  Processing Content The move by the Dublin, Ohio-based technology firm, which has origins as a home purchase and sales platform, expands the company into lending after

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AI is changing the rules of mortgage industry marketing

Among the changes mortgage businesses are trying to adjust to in the age of artificial intelligence, marketing strategy could turn out to be the trickiest to understand and implement. Processing Content AI has ushered in a new landscape for digital marketing across all types of businesses, and where search-engine optimization once governed how companies made

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Housing inventory sees steepest drop in over two years

Availability of for-sale inventory shrank at its quickest pace in over two years last month, as new home listings also landed at their lowest level since mid 2024, according to Redfin.  Processing Content Active listings decreased 1.4% from October, the largest seasonally adjusted drop since June 2023. The number doubled the previous month’s 0.7% pace

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Rate shopping could save borrowers over $1,100 a year

Approximately 70% of U.S. home purchasers do not shop mortgage lenders looking for a lower rate, possibly costing them as much as 50 basis points in higher payments, a report from Zillow claims. Processing Content The company’s analysis uses a typical home worth $360,000, with the purchaser putting 20% down. At 6.24%, the average in

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