In late June 2022, First Guaranty Mortgage Corporation laid off 428 of its 565 employees. The CEO delivered the news in a prerecorded Teams message that ran roughly 10 minutes. Borrowers with loans in process learned what happened the same way everyone else did: from news coverage. Processing Content Weeks earlier, the company had been […]
The mortgage industry’s crisis communications problem Read More »
For nearly two decades, real estate technology followed a predictable playbook: Build an all-in-one platform that does everything, with the CRM, dialer, transaction management and nurture campaigns all under one roof. But a quiet reversal is underway. A growing number of agents, teams and brokerages are abandoning general-purpose tools in favor of highly specialized solutions
Real estate tech shifting from Swiss Army knives to scalpels Read More »
In an industry that is not known for bold marketing, Taylor Morrison is looking to set itself apart with an out-of-the-box collaboration featuring Liquid Death. The homebuilder and popular beverage company recently announced that they are collaborating to give away a Taylor Morrison house to one lucky winner. To garner headlines and attention, the prize
A look at Taylor Morrison’s eye-catching marketing campaign Read More »
A specific area where the outside the box possibilities of nonconforming mortgages can help the market is in a profession aimed offering like for those who work in the medical field. Processing Content Kroll Bond Rating Agency recently came out with a report, “What’s up Doc — Medical Professional Mortgages, a New Niche in RMBS?”
Non-banks see opportunity in physician mortgage niche Read More »
Lenders are rethinking how they originate jumbo mortgages, leaning on automated underwriting technology to manage complicated details while navigating stricter investor overlays and a market that rewards those who can make the economics work. Processing Content The strategies vary, but the underlying issue is always the same: jumbo loans demand more from everyone in the
Jumbo lending playbook: automation, overlays and ROI Read More »
Mortgage leaders have long seen marketing as a prime use case for artificial intelligence, but today’s rapid technology advances are opening opportunities few could have imagined just a few years ago. Processing Content Thanks to the rapid pace of AI development, mortgage tech providers are responding in kind with marketing platforms today that can
AI is making mortgage newsletters personal again Read More »
The owner of NEXA Lending has found a compliant way to give the company’s mortgage originators a financial incentive aligned with the long-term value of the mortgage servicing rights they create. Processing Content It will also provide its loan officers with business intelligence about those MSRs. Mike Kortas, head of NEXA Mike Kortas is in
How NEXA created a servicing-based incentive for LOs Read More »
While housing affordability has improved year-over year in all of the 50 markets tracked by First American, the sizes of the gains have varied across that universe. Plus, on a comparative basis, home prices remain higher than prior to the pandemic. Processing Content A recent analysis from the company quantifies these differences. Consumers’ house-buying power
Some markets thawing in time for spring homebuying season Read More »
The 10-year Treasury yield continued its wild movements based on alternating headlines on the Iran conflict, but as a result mortgage rates ended the week 16 basis points higher, Freddie Mac found. Processing Content The 30-year fixed rate mortgage reached 6.38% for March 26, up from an average of 6.22% one week earlier, the Freddie
Mortgage rates now at highest point since September Read More »
Whether it involves bundt cakes, backpacks or bicycles, community service is a tradition of the mortgage industry, turning opportunities for good publicity into components of effective business strategy. Processing Content Volunteering and other forms of charitable work are a common theme running through 2026’s list of best mortgage companies to work for, regardless of a
Why mortgage firms are making charity a business strategy Read More »