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LoanDepot adds wholesale production 3 years after exit

LoanDepot adds wholesale production 3 years after exit

Career moves, LOAN PRODUCTS, loanDepot, Marketing, Originations, Underwriting, Wholesale lenders /

After exiting the channel approximately three-and-a-half years ago during a tough period for both the mortgage industry and its own business, LoanDepot is returning to the wholesale origination business. Processing Content “Serving brokers through wholesale naturally expands our multi-channel origination strategy and complements our direct-to-consumer, in-market retail, joint venture, and servicing businesses,” CEO Anthony Hsieh […]

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Ninja Selling’s Larry Kendall has a daily reset for real estate pros

Agent, Brokerage, HWmember, LeadingRE, Marketing, Real Estate, Real Estate Agents, Team Leaders /

Real estate agents and brokers are bombarded daily with headlines predicting the industry’s next upheaval. Let it go, says Larry Kendall, founder of Ninja Selling, because most of that noise sits firmly outside of your control. While it’s important you keep up with current headlines, Kendall believes real estate professionals and brokers should take a

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PulteGroup partners with SitecoreAI to bolster its marketing strategy

Homebuilders, Marketing, Marketing & Sales, Real Estate Technology, The Builder's Daily /

PulteGroup this week agreed to join the ranks of homebuilding enterprises that have adopted SitecoreAI, integrating the omnichannel digital content marketing platform into its marketing, sales and CRM tech stack to improve homebuying digital user experience.  SitecoreAI – used by global consumer marketers across a diverse array of business sectors – enables homebuilders to centralize

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Lenders offer pricing promos in anticipation of a hot market

Marketing, MARKETING TO BORROWERS, Mortgage Rates, Originations, Rocket Mortgage, UWM /

Mortgage lenders are rolling out new promotions as they compete for borrowers in a fluctuating rate environment, with both refinancing and purchase incentives becoming more common. Processing Content United Wholesale Mortgage recently introduced two offers: one providing a 75 basis point boost on conventional and government refinancings, and another offering a $600 appraisal credit for

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Trigger lead limits push lenders toward new marketing

Law and legal issues, Marketing, MARKETING TO BORROWERS, Originations /

With trigger leads exiting the scene, mortgage originators are seeking new ways to improve their consumer marketing. Industry groups and companies are stepping in to fill the gaps left as traditional training programs have disappeared with downsizing. Processing Content “The companies used to train people, but as companies downsize, those have gone by the wayside,

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Lenders rethink outreach as trigger leads face limits

Lenders rethink outreach as trigger leads face limits

Law and legal issues, Marketing, MARKETING TO BORROWERS, Originations /

Mortgage originators are divided on the marketing value of trigger leads. Even some who use them told National Mortgage News in industry research that they question the tactic’s impact. But regardless of where they stand, many expect to adjust their approach as rules for them are set to change on March 5. Processing Content The

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AI marketing calls spur suit against lender

Law and legal issues, Marketing, MARKETING TO BORROWERS, Regulation and compliance /

A Michigan lender is facing a class action lawsuit over its alleged use of artificial intelligence voice agents for outbound marketing calls in violation of federal laws. Processing Content In a complaint filed this week in an Eastern Michigan federal district court, Pennsylvania homeowner Brennan Landy accused Mortgage One Funding of employing an AI agent

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Brian Montgomery joins Newday advisory board as vice chair

Career moves, Housing markets, Marketing, The VA /

Former Federal Housing Commissioner Brian Montgomery is joining VA lender Newday USA as vice chairman of its advisory board. Processing Content “Brian’s record of leadership at the highest levels of federal housing finance speaks for itself,” said Rob Posner, CEO of Newday USA in a press release. “As we continue to set new standards and

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Let’s be real. We can do better when it comes to using AI in marketing.

Artificial Intelligence, Contributors, HWmember, Marketing, Mortgage, Opinion, Origination, Real Estate Marketing /

So, you finally discovered ChatGPT, Claude or whatever shiny AI toy your nephew told you about. Congrats! You’re officially part of the future of marketing! Ok. Not really. Not the way you’re doing it. Here’s a scene being played out way too often lately. Someone types “write me a LinkedIn post about title insurance” into

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Home prices are up… depending on where you look

Home Prices, Housing markets, Marketing, Mortgage Rates /

Home prices increased nationwide on a seasonally adjusted basis, a pair of widely followed metrics agree, although they vary on the size of the increase. Processing Content The Federal Housing Finance Agency House Price Index hit another high in December at 440.36, up from 439.72 in November, a change of 0.1. Price rose 0.8% on

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