Apply Online
Schedule a Call

Marketing

Agentic AI sets 36-month clock for real estate power shift

Artificial Intelligence, HWmember, Marketing, MLS/Associations, Real Estate, Real Estate Marketing, Technology /

The real estate industry is entering a decisive window as agentic AI moves from novelty to infrastructure. WAV Group’s new strategic white paper lays out how autonomous systems capable of planning, reasoning and executing multi-step workflows will reshape how brokers, agents, MLSs and vendors operate. Unlike generative tools that answer prompts, agentic AI proactively manages […]

Agentic AI sets 36-month clock for real estate power shift Read More »

AI adoption accelerating across real estate marketing

Agent, Artificial Intelligence, Brokerage, CRM, HWmember, Marketing, Real Estate, Real Estate Agents, Real Estate Marketing, Technology /

In 2025, artificial intelligence (AI) shifted to routine use across the real estate marketing industry, according to a new industry report from Rechat analyzing brokerage surveys and platform performance data. . Brokerages increasingly consolidated listings, customer relationship management (CRM) systems and marketing tools into unified platforms — with industry leaders citing integration as a key

AI adoption accelerating across real estate marketing Read More »

UWM bets on local baseball to build its workforce

UWM bets on local baseball to build its workforce

Marketing, MARKETING TO BORROWERS, Originations /

It might seem odd that United Wholesale Mortgage, which is a national B2B organization, would have — and extend — a long-term partnership with an independent minor baseball league, which only plays in Michigan. Processing Content But its goal for the partnership is not to reach consumers, explained Sarah DeCiantis, chief marketing officer at UWM.

UWM bets on local baseball to build its workforce Read More »

UWM offer pricing promo to brokers for its 40th anniversary

M&A, Marketing, MARKETING TO BORROWERS, Mortgage brokers, Originations, UWM /

United Wholesale Mortgage is running a pricing promotion in honor of its 40th anniversary. Processing Content Under this latest program, UWM 40, mortgage brokers have a 40-basis-point pricing incentive through the end of February on conventional, Federal Housing Administration, Veterans Affairs and U.S. Department of Agriculture mortgages. It can be applied to purchase loans as

UWM offer pricing promo to brokers for its 40th anniversary Read More »

UWM trying to toss lingering RESPA class action claims

Law and legal issues, Marketing, Originations /

United Wholesale Mortgage is trying to erase the remnants of a lawsuit which prominently scrutinizes the megalender’s relationship with its thousands of mortgage broker partners. Processing Content A federal judge gutted the racketeering class action suit last fall, which accuses the wholesale leader of conspiring with loyalist brokers to steer customers to higher-cost home loans.

UWM trying to toss lingering RESPA class action claims Read More »

The evolution of mortgage marketing: From rates to relationships 

Artificial Intelligence, Contributors, HWmember, Marketing, Opinion, Real Estate Marketing /

Mortgage marketing has been hooked on a single lever — rate — for far too long. In a category as cyclical and commoditized as ours, chasing a number that whipsaws with macro forces is a race to the bottom. The shift that matters now is from price-forward messages to people-first experiences: trust, guidance, and partnership

The evolution of mortgage marketing: From rates to relationships  Read More »

Housing market will be soft in 2026, KBW analysts warn

Housing markets, Marketing, Mortgage Rates /

The U.S. housing market is set for a soft 2026, with modest home price gains and slowing sales, according to KBW. Processing Content “In housing, we expect rent growth to turn positive on moderating supply and resilient rental demand while home purchasing remains subdued with high rates and challenging affordability,” the report from Jade Rahmani,

Housing market will be soft in 2026, KBW analysts warn Read More »

Don Goettling goes all in with Momentum Builder

HWmember, LendingLife, Loan Officer, Marketing, Mortgage, Partnerships, Sales Techniques, Technology /

Don Goettling, a nearly 40-year veteran of the mortgage and real estate industry, announced last week that he’s committing full time to his role as CEO of Momentum Builder, the company he co-founded in 2018. The organization, which provides resources for housing professionals — including coaching, workshops, events and technology tools — also oversees the

Don Goettling goes all in with Momentum Builder Read More »

Rate shopping could save borrowers over $1,100 a year

Marketing, MARKETING TO BORROWERS, Mortgage Rates, Originations, Underwriting /

Approximately 70% of U.S. home purchasers do not shop mortgage lenders looking for a lower rate, possibly costing them as much as 50 basis points in higher payments, a report from Zillow claims. Processing Content The company’s analysis uses a typical home worth $360,000, with the purchaser putting 20% down. At 6.24%, the average in

Rate shopping could save borrowers over $1,100 a year Read More »

Bank servicers lead new J.D. Power digital app rankings

Marketing, Mortgage technology, Servicing /

Bank mortgage servicers dominate the top of the first ever J.D. Power U.S. Mortgage Servicer Digital Experience Study, highlighting the slower industry-wide adoption of mobile apps in this area. The bank lenders have had mobile apps in the marketplace much longer than most non-banks. Of the 17 mortgage servicers that received scores, seven of the

Bank servicers lead new J.D. Power digital app rankings Read More »