Mortgage marketing is stuck in 2008. Not because the tactics are old. We have webinars instead of lunch-and-learns, sponsored posts instead of postcards. The problem isn’t outdated tools. It’s the mindset, the fact that most of us never really learned how to market in the first place. That’s not an indictment of the people doing […]
Stop marketing like it’s 2008: You’re invisible Read More »
Will AI ultimately supplant financial advisors? We certainly see headlines hinting at such a fate, including one in Financial Planning: “Don’t think AI will replace you? That’s this CEO’s goal.” Ronak Amin, vice president of customer success, Aidentified In the October article by FP reporter Rob Burgess, Fahad Hassan, head of RIA Range Advisory, likened
Empathy can’t be automated — neither can financial guidance Read More »
Fathom Holdings has sold its LiveBy assets to Move Concierge for $3 million — with an additional $300,000 in expected annual contingent payments tied to data-sharing agreements. Fathom will retain access to the LiveBy platform for five years while Move Concierge extends its services to all Fathom agents. Both companies will make their services available
Fathom Holdings sells LiveBy assets to Move Concierge for $3M Read More »
Planet Financial Group grew its production volume by 64% and its mortgage servicing portfolio by 28% year-over-year in the third quarter, as its portfolio retention unit reported record lock volumes in September, a strong month for refinances in the industry. The privately held company did not disclose any profit or loss data. As a group,
Planet’s Home Lending outpaces mortgage industry in 3Q Read More »
Fairway Home Mortgage is partnering with Made Card to offer a credit card which will provide points for making their normal monthly loan payments and for purchases of home products and services. Borrowers do not need to use the Made for Home, formally the Made Essential Visa Signature Preferred Card, making their on-time mortgage payment
Fairway partners on card that boosts homeownership savings Read More »
Amerisave Mortgage faces a new class action lawsuit that alleges it violated the Telephone Consumer Protection Act after it attempted to contact an individual on the Do Not Call registry. In documents filed in federal court in the Northern District of Georgia late last month, attorneys for plaintiff Erin Wilson noted she had listed her
Amerisave hit with new TCPA class action suit Read More »
A change in mindset, away from the transactional and more towards creating relationships has led to higher customer satisfaction scores, improved trust and increased levels of brand loyalty, the latest J.D. Power survey found. But in what can be termed as a surprise in the results, Citi had the highest score in the 2025 U.S.
Citi tops J.D. Power mortgage satisfaction rankings Read More »
The Veterans Affairs home loan benefit has been available for more than 81 years, yet misconceptions about the program persist, a Navy Federal Credit Union survey found. These misunderstandings affect both eligible borrowers and real estate professionals concerned about VA requirements. VA mortgage applications accounted for 13.4% of all mortgage applications in the week ending
VA loans gain ground despite misconceptions and shutdown Read More »
Zillow Group posted $10 million in net income in the third quarter, turning around a $20 million loss from the year ago period, as its mortgage revenue rose 36% during the time frame. The growth in its mortgage line, which includes both Zillow Home Loans and the marketplace where consumers can search for rates, was
Zillow’s mortgage revenue up 36% on purchase volume growth Read More »
Consumer satisfaction with their mortgage lender lags their opinions on the life, health and property and casualty insurers they do business with, with year-over-year scores for the industry falling. The American Customer Satisfaction Index 2025 Insurance and Mortgage Lenders Study gives the real estate finance business a score of 74, down 1% from a year
Rocket tops customer ratings but industry sees overall drop Read More »