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Marketing

Lower inks marketing deal with HomeSmart

Brokerage, HomeSmart International, HWmember, Lenders, LendingLife, Marketing, Mortgage, Origination, Partnerships /

Multichannel mortgage lender Lower has entered into a marketing agreement with real estate brokerage HomeSmart, giving the firm’s nationwide agent network access to Lower’s mortgage solutions. The announcement comes amid a growing wave of partnerships between lenders and brokerages, including Rocket Companies’ $1.75 billion all-stock acquisition of Redfin that closed in July. Earlier this year, Lower […]

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Revive expands, renames agent AI platform

Artificial Intelligence, Home Sales, Homeownership, Lead Generation, Marketing, Real Estate, Real Estate Marketing, Real Estate Technology, Technology /

Renovation technology firm Revive has introduced new tools and features for its artificial intelligence (AI) platform, Revive AI. Leaders said enhancements are designed to give real estate professionals greater visibility into client activity, as well as more control over branding and outreach. The platform — formerly known as Revive Vision AI — will see updates

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Insurance provider Kin starts Florida mortgage business

Insurance provider Kin starts Florida mortgage business

Housing markets, Insurance, Marketing, MARKETING TO BORROWERS, Originations /

Kin, a direct-to-consumer home insurance provider, has entered the mortgage broker business, starting in Florida, and offering a full array of mortgage and home equity products. The mortgage broker business is also direct-to-consumer and plans are to eventually expand to other states where Kin has a presence, said company founder and CEO Sean Harper. He

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Veterans United parent launches new mortgage brand

Marketing, MARKETING TO BORROWERS, Originations, Underwriting /

The parent company of Veterans United Home Loans has started up a new brand, while at the same time retiring an existing one. Mortgage Research Center has multiple trade names, present and past, listed on its Nationwide Multistate Licensing System page, including several forms of Veterans United, the nation’s most prolific Veterans Affairs lender. Now,

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UWM reduces fees, enhances TRAC+ title alternative offering

Marketing, MARKETING TO BORROWERS, Originations, Underwriting, UWM /

United Wholesale Mortgage has reduced the fees and added other enhancements for one of its title alternative programs. The company’s title review and closing program, known as TRAC+, looks to save borrowers money by significantly reducing costs for refinances compared with traditional title insurance options. In the past, Mat Ishbia, president and CEO, has been

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UWM downgraded by Morgan Stanley on stock valuation risk

Equities, Marketing, MARKETING TO BORROWERS, Originations, UWM /

Analysts at Morgan Stanley have downgraded UWM Holdings, the parent of United Wholesale Mortgage, citing valuation risk, given the 55% increase in its stock price since the end of July through today. But at various points between those two milestones, the gain in UWM on a percentage basis was even higher. On July 31, UWM’s

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Rate, Crosscountry latest to boost conforming limits early

Marketing, MARKETING TO BORROWERS, Originations, Secondary markets, Underwriting /

Two more lenders have joined the parade of early conforming loan limit boosters, Crosscountry Mortgage and Rate. They join United Wholesale Mortgage and Pennymac in being willing to underwrite loans up to $819,000 for future sale to Fannie Mae and Freddie Mac. Of the major lenders who have done so in the past, only Rocket

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Rate gets mortgage benefit of Compass-Anywhere deal

Housing markets, M&A, Marketing, Originations, REALTORS & HOMEBUILDERS /

When it comes to the mortgage impact of Compass’ purchase of Anywhere Real Estate, Rate comes out as a big winner thanks to the joint ventures it has with both companies. The Rate/Anywhere JV, Guaranteed Rate Affinity, was formed in 2017, when what was then known as Realogy teamed up with the lender after ending

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UWM first to raise its conforming limits for 2026

Marketing, MARKETING TO BORROWERS, Mortgage Rates, Originations, Secondary markets, Underwriting /

United Wholesale Mortgage is the first major lender this year to raise its conforming loan limits in advance of the formal announcement in November by the Federal Housing Finance Agency. Even though UWM will start obtaining loans with these higher limits from mortgage brokers immediately, it will need to keep the mortgages on its balance

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From crypto to DPA: 8 newest mortgage products, programs

LOAN PRODUCTS, Marketing, Mortgage Rates, Originations, Secondary markets, Underwriting /

While it is increasingly likely the Fannie Mae and Freddie Mac conservatorships are nearing some sort of end, the question is whether their conforming product boxes will be expanded as a result. The demand for products that address unique borrower needs isn’t going away anytime soon. In recent weeks, lenders have introduced a wide range

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