Pres. Trump has signed into law H.R. 2808, the Homebuyer Privacy Protection Act, one month after the bill cleared the U.S. Senate by unanimous consent. The new law, which takes effect 180 days after enactment, has been welcomed by the mortgage industry for putting an end to the sale of trigger leads — consumer data […]
Pres. Trump signs mortgage trigger leads ban into law Read More »
These days, it’s harder than ever to break through to customers. While a company like Rocket can spend more than $800 million on stadium names and Super Bowl ads, smaller lenders have to be more creative to get noticed. From sports sponsorships and social media to blogs and buyer nights, here are some of the
How small mortgage lenders stretch marketing dollars Read More »
In July, Fairway Independent Mortgage refreshed its branding, including revising its name to Fairway Home Mortgage. The company was started as a mortgage broker by its CEO Steve Jacobson in 1996. It grew by adding regional branches throughout the country. Fairway has been very successful in retaining staff long-term. David Lazowski, who in 2024 became
Fairway rebrands with focus on end-to-end lending Read More »
Wholesale lender AD Mortgage has launched a borrower-facing portal in order to improve the experience of their broker’s clients, the company said. AD Home gives consumers “a smoother, faster and more intuitive way to manage their loans,” the company’s announcement said. AD is known as a non-qualified mortgage lender, but it also offers conventional and
Wholesaler AD Mortgage launches borrower portal Read More »
Not long ago, a storefront sign was the most important marketing channel a retailer had. If you didn’t have one, customers didn’t know you existed. Today, for mortgage companies, that sign has been replaced by something else entirely: search. But with borrowers now turning to ChatGPT and other AI tools instead of Google, even ranking
Why AI search could cut off your leads Read More »
More than a year ago, New American Funding (NAF) launched a new marketing campaign that’s designed to inject a fresh attitude into how consumers view reverse mortgage products. Unlike NAF’s multimillion-dollar forward mortgage campaign, “Hell Yeah You’re Buying a Home,” which was announced last month, the reverse-centric “Old Wives” campaign isn’t something you’ll find on
NAF targets reverse mortgage growth with ‘connective tissue’ marketing tactics Read More »
WFG National Title Insurance Co. has introduced Agent 3.0, which will offer users expanded options for artificial intelligence (AI) and automation. The program follows rollout of Agent 2.0 earlier this year, which emphasized personalized support and growth tools for title agents. Leaders said Agent 3.0 is designed to create a more interactive partnership between WFG
WFG National Title launches Agent 3.0 with AI, automation focus Read More »
Among the nation’s 50 largest metro areas, half, primarily in the north and east, had annual home price increases in July, while the others are reporting downturns, Zillow found. Nationwide, year-over-year home price appreciation was a meager 0.2%. While this helped to marginally improve affordability, with average monthly mortgage costs down $19 over the past
Half of largest housing markets record home price downturns Read More »
The Bank of Glen Burnie, a Maryland-based depository, has acquired VA Wholesale Mortgage, a Virginia Beach, Virginia-based originator, with an office in Jacksonville, Florida. Terms of the deal were not disclosed. A check of the NMLS Consumer Access page has Virginia Wholesale Mortgage, how the Bank of Glen Burnie’s second quarter Securities and Exchange Commission
VA Wholesale to operate under Bank of Glen Burnie Read More »
Leading Real Estate Companies of the World (LeadingRE) has added Rejig.ai to its Solutions Group, a collection of preferred business resources available to its global network of 550 real estate firms. Rejig.ai provides automated digital marketing tools for real estate agents, teams and brokerages. Its platform supports multiple channels — offering services such as artificial
LeadingRE adds Rejig.ai to preferred vendor program Read More »