Fourteen months after California’s Palisades wildfires destroyed nearly 5,900 homes, the first fully rebuilt residence has come to market, offering the clearest pricing test yet for post-fire demand. The newly built contemporary home — listed at just under $7.5 million — comes after the original was just one month from completion when it was destroyed. […]
First fully rebuilt Palisades home testing post-fire demand Read More »
It may come as a surprise amid the noise, negativity, and volatility in today’s new-home market that Florida remains one of the most dynamic homebuilding markets in the country. The housing landscape in the nation’s third-most-populous state shares a vertiginous, bumpy near-term outlook with other Sun Belt markets. The region has been challenging for homebuilders.
Florida: In choppy 2026, one state is many homebuilding markets Read More »
BuildersUpdate.com has rolled out a “pay upon performance” model that shifts new-home marketing costs from upfront spend to a flat fee due only when a sale closes, aiming squarely at builders’ growing concern over wasted lead-gen dollars in a choppy demand and rate environment. Announced March 26, 2026, the program lets homebuilders list communities on
BuildersUpdate pay-at-closing model targets builders’ marketing risk Read More »
Let me say something that might make a few developers roll their eyes so hard they pull a muscle. Housing needs a fifth place. Not another splash pad. Not another pickleball court. Not another “resort-style amenity center” with furniture nobody uses. A fifth place. Here’s a quick tutorial on Ray Oldenburg’s framework. The first place
Housing needs a fifth place. It’s how builders design belonging Read More »
After seeing an uptick in sales last year, the nationwide new home market experienced a sharp drop in new home sales activity in January, according to the U.S. Census Bureau’s New Residential Sales report released on Thursday. Economists say that this could be a momentary drop due to extreme weather conditions, or that the sales
January new home sales fall 17.6%, weather and rates in focus Read More »
If you walked the aisles at this year’s International Builders Show, you could feel it. The vibe wasn’t panic. It wasn’t euphoria. It was something in between – a cautious optimism that maybe, just maybe, the worst is behind us. Traffic anecdotes sounded a little better. Some builders spoke about steadier January sales activity. Conversations
January “green shoots” won’t tell homebuilders what July will Read More »
With all the housing drama lately going on, one truth has stayed constant for years: new home sales are holding up due to rate buy-downs, but housing permits are still at recession levels! What gives here? First and foremost, new home sales have outperformed the existing home sales market for many years now, and they
New home sales still at multiyear highs Read More »
A delayed December new-home sales release showed a slight increase in 2025 over a year earlier, but median new-home sales prices decreased, reflecting a challenging homebuilding market weighed down by cost reductions, elevated incentives and a slower-than-expected sales pace. “New home sales ended 2025 on a mixed but resilient note, signaling steady underlying demand despite
2025 new-home sales inched up; concessions weakened prices Read More »
There’s a version of this market where “buying sales” becomes the default operating system for nearly everyone. When that happens, the question stops being whether incentives rise. They do. The real question becomes: who has the operational and balance-sheet self-control to decide where to lean in—and where to hold the line—even if it means slower
Meritage holds its line as new-home demand turns inelastic Read More »
We’ve said it before. When D.R. Horton reports its quarterly earnings, what you’re watching isn’t just the scoreboard of America’s largest homebuilder. You’re watching a business model operating at a different altitude — and with different oxygen — than almost every other homebuilding enterprise in the country. And when it performs, the implications go far
What D.R. Horton’s dominance means for every U.S. homebuilder Read More »