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Real Estate Agents

AI adoption accelerating across real estate marketing

Agent, Artificial Intelligence, Brokerage, CRM, HWmember, Marketing, Real Estate, Real Estate Agents, Real Estate Marketing, Technology /

In 2025, artificial intelligence (AI) shifted to routine use across the real estate marketing industry, according to a new industry report from Rechat analyzing brokerage surveys and platform performance data. . Brokerages increasingly consolidated listings, customer relationship management (CRM) systems and marketing tools into unified platforms — with industry leaders citing integration as a key […]

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Why real estate agent confidence is a leading indicator for 2026

Agent, Contributors, HWmember, Real Estate, Real Estate Agents, Real Estate Branding, real estate brokerage, Real Estate Marketing, real estate teams, Real Estate Technology, Residential Real Estate /

The housing market continues to test patience: inventory remains constrained in many regions, buyer and seller activity is starting to normalize and interest rates still shape consumer hesitation (but that may be changing!) By conventional measures, momentum feels limited. Yet beneath those conditions, a different signal is emerging; one that may prove more predictive than

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MetroList broadens California MLS footprint

California, HWmember, MetroList, MLS, MLS/Associations, Real Estate, Real Estate Agents /

MetroList— northern California’s largest multiple listing service (MLS) — has added the Madera County Association of Realtors to its platform. With the addition of the Madera County Association, MetroList now serves 15 counties in central and northern California and supports listing data sharing across 29 counties. The move broadens market visibility for member listings and

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New Venture Escrow expands into Los Angeles

California, HWmember, Los Angeles, Real Estate, Real Estate Agents, Title, Title insurance /

New Venture Escrow has opened a new office in Los Angeles, expanding its operations into one of the nation’s largest real estate markets. The independent escrow company said the new location will be staffed by escrow officers Marcine Kline and Carmen Alvarado — two longtime professionals in the Los Angeles area. The duo brings decades

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WFG National Title Insurance introduces financial planning tool for homebuyers, sellers

Affordability, Agent, First-Time Homebuyers, HWmember, Real Estate, Real Estate Agents, Title, WFG National Title /

WFG National Title Insurance Company has developed a new financial planning and scenario analysis tool that is available to its real estate agent clients. The tool, called — WFG Key — is designed to help agents walk homebuyers and sellers through common financial questions related to affordability, pricing, proceeds and long-term costs. Financial data is

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Real estate public speaking help offered in new platform founded by real estate team leader

Agent, Brokerage, Continuing Education, HWmember, Real Estate, Real Estate Agents, Technology /

A new professional development program aimed at preparing experienced real estate professionals for public speaking roles has begun a soft launch. The Industry Speaks Academy was created to help real estate professionals develop skills needed to participate effectively on conference stages, panel discussions, podcasts like RealTrending and other industry platforms. The program focuses on readiness

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Dermot Buffini steps down as CEO of Buffini & Company

Agent, CRM, HWmember, People Movers, Real Estate, Real Estate Agents, Real Estate Branding, real estate brokerage, Real Estate Marketing, real estate teams /

After 13 years at the helm, Dermot Buffini is stepping down as CEO of Buffini & Company, according to an announcement on Monday.  In his stead, company founder Brian Buffini will assume the role of chairman and CEO  Dermot Buffini became CEO in 2013. Under his leadership the company has grown globally, reaching real estate

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Why most buyers hire the first agent they talk to

Agent, First-Time Homebuyers, Homebuying, HWmember, Real Estate, Real Estate Agents, Technology, Zillow /

Zillow’s 2025 Consumer Housing Trends Report for Agents shows that more than one-third (36%) of home sellers now find their agents online, a sharp increase from just 15% in 2018. Among buyers, 33% said online research played a significant role in selecting an agent. At the same time, repeat buyers now account for a majority

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Keller Williams sharpens focus on agent teams for 2026

Brokerage, HWmember, Keller Williams, Real Estate Agents, Team Leaders /

For many of the real estate industry’s newest entrants, team recruitment and retention was a primary focus in 2025. And while Keller Williams recognizes that other companies are jumping on the mega and expansion team bandwagon, the firm is confident that it has what it takes to compete in this arena in 2026 and beyond. 

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CertifID’s Tyler Adams on deepfakes, fraud and protecting homebuyers

Artificial Intelligence, Cybersecurity, HWmember, Real Estate, Real Estate Agents, Real Estate Fraud, Technology, Title, Title insurance, Wire Fraud /

Cybercriminals are not inventing entirely new schemes in 2025. They are perfecting old ones. According to Tyler Adams, CEO and co-founder of CertifID, fraudsters are combining artificial intelligence (AI) with patience, timing and realism to exploit real estate transactions in increasingly convincing ways. From AI-generated voice impersonations to email monitoring and highly targeted wire fraud,

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